An integrated model exploring sellers' strategies in eBay auctions

Jaeki Song, Jeff Baker

Research output: Contribution to journalArticlepeer-review

20 Scopus citations


This paper presents the results of a field study conducted to elucidate critical factors that determine sellers' net revenue in Internet auctions. Using two datasets of Internet auctions, one dataset for auctions of a DVD (N = 378) and one for auctions of an MP3 player (N = 412), we conduct multiple regression analysis to determine the impact of 10 seller-controlled variables on sellers' net revenue. We find at least partial support for all of our 13 hypotheses.

Original languageEnglish
Pages (from-to)165-187
Number of pages23
JournalElectronic Commerce Research
Issue number2
StatePublished - Jun 2007


  • Auctions
  • Electronic commerce
  • Internet auction
  • Seller strategies


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