An Institutional North Star: The role of values in presidential communication and decision making

Jonathan McNaughtan, Sarah L. Louis, Hugo Garcia-Gonzalez, Elisabeth D McNaughtan

Research output: Contribution to journalArticlepeer-review

Abstract

Mission statements have been a staple of higher education institutions for decades. However, identifying examples where those mission statements have been used in practice generally, or as a tool for institutional decision-making specifically through empirical analysis is rare. This study relies on framing theory and utilizes a case study approach to analyze the perceptions of U.S. flagship university presidents on the role of mission statements when deciding when to communicate, and how to craft presidential messages during contentious events. Further, we compare the espoused values of college mission statements with the statements presidents made following the 2016 US presidential election of Donald Trump. Findings indicate that presidents view their mission statements as central to their decision to communicate and a guiding influence on the subsequent crafting of their message. In addition, our analysis of the values of institutional mission statements and public responses to t
Original languageEnglish
Pages (from-to)153-171
JournalJournal of Higher Education Policy and Management
StatePublished - Apr 1 2019

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