TY - JOUR
T1 - An institutional North Star
T2 - the role of values in presidential communication and decision-making
AU - McNaughtan, Jon
AU - Louis, Sarah
AU - García, Hugo A.
AU - McNaughtan, Elisabeth D.
N1 - Publisher Copyright:
© 2019, © 2019 Association for Tertiary Education Management and the LH Martin Institute for Tertiary Education Leadership and Management.
PY - 2019/3/4
Y1 - 2019/3/4
N2 - Mission statements have been a staple of higher education institutions for decades, but little is known of how they are used as a tool for institutional decision-making. Using three distinct data sources, this study relies on framing theory to analyse the perceptions of university presidents in the United States on the role of mission statements in deciding when and how to communicate. Further, we compare the espoused values of university mission statements to the statements university presidents made following the 2016 US presidential election. Findings indicate presidents view mission statements as central to their decision to communicate and our analysis reveals some congruence between mission statements and public statements.
AB - Mission statements have been a staple of higher education institutions for decades, but little is known of how they are used as a tool for institutional decision-making. Using three distinct data sources, this study relies on framing theory to analyse the perceptions of university presidents in the United States on the role of mission statements in deciding when and how to communicate. Further, we compare the espoused values of university mission statements to the statements university presidents made following the 2016 US presidential election. Findings indicate presidents view mission statements as central to their decision to communicate and our analysis reveals some congruence between mission statements and public statements.
KW - University President
KW - election
KW - framing theory
KW - mission statements
KW - presidential communication
UR - http://www.scopus.com/inward/record.url?scp=85060606200&partnerID=8YFLogxK
U2 - 10.1080/1360080X.2019.1568848
DO - 10.1080/1360080X.2019.1568848
M3 - Article
AN - SCOPUS:85060606200
SN - 1360-080X
VL - 41
SP - 153
EP - 171
JO - Journal of Higher Education Policy and Management
JF - Journal of Higher Education Policy and Management
IS - 2
ER -