| Original language | English |
|---|---|
| Pages (from-to) | 342-350 |
| Journal | Journal of Consumer Behaviour |
| State | Published - 2016 |
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Hyo Chang, Michael O'Boyle, R Anderson, C Suttikun
Research output: Contribution to journal › Article › peer-review