| Original language | English |
|---|---|
| State | Published - 2008 |
An Experimental Study of Cross-Level Brand Alliances
Dennis Arnett, James Wilcox, Debra Laverie
Research output: Contribution to conference › Paper › peer-review
Dennis Arnett, James Wilcox, Debra Laverie
Research output: Contribution to conference › Paper › peer-review
| Original language | English |
|---|---|
| State | Published - 2008 |