Abstract
The ability to use multimethod data is an increasingly desirable skill set for business practitioners. Projects that allow business students to practice mixed methods research create a valuable opportunity to improve work-readiness skills. This research tests the benefits of a mixed methods, client-based project, which was a collaborative effort between a marketing research class and a marketing strategy class. The authors applied the experiential learning model in creating and assessing this project. Results demonstrate that students reported gaining several professional development benefits as a result of participating in this project, including enhanced communication and teamwork, and data analysis and triangulation skills.
Original language | English |
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Pages (from-to) | 193-205 |
Number of pages | 13 |
Journal | Journal of Education for Business |
Volume | 95 |
Issue number | 3 |
DOIs | |
State | Published - Apr 2 2020 |
Keywords
- Collaboration
- data triangulation
- marketing research
- mixed methods
- professional development