An experiential approach to teaching mixed methods research

Kellilynn M. Frias, Deidre Popovich

Research output: Contribution to journalArticle

Abstract

The ability to use multimethod data is an increasingly desirable skill set for business practitioners. Projects that allow business students to practice mixed methods research create a valuable opportunity to improve work-readiness skills. This research tests the benefits of a mixed methods, client-based project, which was a collaborative effort between a marketing research class and a marketing strategy class. The authors applied the experiential learning model in creating and assessing this project. Results demonstrate that students reported gaining several professional development benefits as a result of participating in this project, including enhanced communication and teamwork, and data analysis and triangulation skills.

Original languageEnglish
Pages (from-to)193-205
Number of pages13
JournalJournal of Education for Business
Volume95
Issue number3
DOIs
StatePublished - Apr 2 2020

Keywords

  • Collaboration
  • data triangulation
  • marketing research
  • mixed methods
  • professional development

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