An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

Babu John Mariadoss, Raj Echambadi, Mark J. Arnold, Vishal Bindroo

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	704-719
Journal	Journal of the Academy of Marketing Science
State	Published - 2010

Cite this

@article{e312a3f3b9474df5b0b8d1828ab485b2,

title = "An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes",

author = "{John Mariadoss}, Babu and Raj Echambadi and Arnold, {Mark J.} and Vishal Bindroo",

year = "2010",

language = "English",

pages = "704--719",

journal = "Journal of the Academy of Marketing Science",

publisher = "Springer US",

}

TY - JOUR

T1 - An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

AU - John Mariadoss, Babu

AU - Echambadi, Raj

AU - Arnold, Mark J.

AU - Bindroo, Vishal

PY - 2010

Y1 - 2010

M3 - Article

SP - 704

EP - 719

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

ER -