This study is designed to understand body sizes of female college students wanting to be fashion models. Also, this study examines body size discrepancies between the actual and perceived body sizes for college students involved in fashion. Data were collected from 127 female college students who applied to be fashion models. The actual body dimensions were assessed with Body Mass Index weight status, and ASTM D 5585-11e1 standard size charts for adult female misses figure types. The result indicates that college students with fashion involvement tend to be confident about their body sizes. They seem to know or pretend not to know about their body sizes. Although this might be related to current inconsistent sizing systems in the apparel industry, we found that students involved in fashion have a discrepancy between the actual and perceived body sizes. This result is beneficial to the fashion industry’s understanding of the young generation.
|Number of pages||10|
|Journal||International Journal of Fashion Design, Technology and Education|
|State||Published - Jan 2 2018|