An empirical investigation of online banner ads in online market places: the cognitive factors that influence intention to click

Efosa C Idemudia, Donald Jones

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	264–293
Journal	International Journal of Information Systems and Management
State	Published - 2015

Cite this

@article{c778f4b16de44ff8a7b6044133def34e,

title = "An empirical investigation of online banner ads in online market places: the cognitive factors that influence intention to click",

author = "Idemudia, {Efosa C} and Donald Jones",

year = "2015",

language = "English",

pages = "264–293",

journal = "International Journal of Information Systems and Management",

}

TY - JOUR

T1 - An empirical investigation of online banner ads in online market places: the cognitive factors that influence intention to click

AU - Idemudia, Efosa C

AU - Jones, Donald

PY - 2015

Y1 - 2015

M3 - Article

SP - 264

EP - 293

JO - International Journal of Information Systems and Management

JF - International Journal of Information Systems and Management

ER -