AN ASSESSMENT OF FASHION AWARENESS OF FEMALES BASED ON SELECTED DEMOGRAPHIC FACTORS

PATRICIA E. HORRIDGE, SAMINA KHAN, KAREN ELISE HUFFMAN

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

A sample of 252 females was queried to determine the differences in fashion awareness. The study aimed to assess the fashion awareness of females as affected by the city of residence, by their reference to different selected fashion magazines, and the extent of fashion awareness existing among women based on the following variables: age, marital status, education, number of dependent children in the family, income, and courses taken relating to fashion. The study determined that fashion awareness of the participants was affected by fashion reading media, age, marital status, education, income, and courses taken relating to fashion. Fashion awareness was not affected by city size or number of dependent children in the family.

Original languageEnglish
Pages (from-to)301-310
Number of pages10
JournalJournal of Consumer Studies & Home Economics
Volume5
Issue number4
DOIs
StatePublished - Dec 1981

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