An analysis of managers' resource allocation dilemma in a fixed capacity situation

Michael Levin, Robert McDonald, James Wilcox

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	331-339
Journal	Journal of Marketing Theory and Practice
State	Published - Jul 1 2013

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@article{09ca8d9a43da40cdb5041337261da239,

title = "An analysis of managers' resource allocation dilemma in a fixed capacity situation",

author = "Michael Levin and Robert McDonald and James Wilcox",

year = "2013",

month = jul,

day = "1",

language = "English",

pages = "331--339",

journal = "Journal of Marketing Theory and Practice",

publisher = "Association of Marketing Theory and Practice",

}