An analysis of managers' resource allocation dilemma in a fixed capacity situation

Michael Levin, Robert McDonald, James Wilcox

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)331-339
JournalJournal of Marketing Theory and Practice
StatePublished - Jul 1 2013

Fingerprint

Dive into the research topics of 'An analysis of managers' resource allocation dilemma in a fixed capacity situation'. Together they form a unique fingerprint.

Cite this