“Alliance Market Orientation, New Product Development, and Resource Advantage Theory”

Pelin Bicen, Shelby Hunt

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)592-600
JournalJournal of Business and Industrial Marketing
StatePublished - 2012

Fingerprint Dive into the research topics of '“Alliance Market Orientation, New Product Development, and Resource Advantage Theory”'. Together they form a unique fingerprint.

Cite this