Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?)

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)16-51
JournalJournal of Marketing Management
DOIs
StatePublished - Jan 2 2018

Fingerprint

Dive into the research topics of 'Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?)'. Together they form a unique fingerprint.

Cite this