Adolescents' attitudes toward antimarijuana ads, usage intentions, and actual marijuana usage: Bulletin of the society of psychologists in addictive behaviors : of the society of psychologists in substance abuse

Eusebio M. Alvaro, William D. Crano, Jason T. Siegel, Zachary Hohman, Ian Johnson, Brandon Nakawaki

Research output: Contribution to journalArticlepeer-review

Abstract

The association of adolescents' appraisals of the antimarijuana TV ads used in the National Youth Antidrug Media Campaign with future marijuana use was investigated. The 12-to 18-year-old respondents (N = 2,993) were first classified as users, resolute nonusers, or vulnerable nonusers (Crano, Siegel, Alvaro, Lac, & Hemovich, 2008). Usage status and the covariates of gender, age, and attitudes toward marijuana were used to predict attitudes toward the ads (Aad) in the first phase of a multilevel linear analysis. All covariates were significantly associated with Aad, as was usage status: Resolute nonusers evaluated the ads significantly more positively than vulnerable nonusers and users (all ps < .001), who did not differ. In the second phase, the covariates along with Aad and respondents' usage status predicted intentions and actual usage 1 year after initial measurement. The lagged analysis disclosed negative associations between Aad and usage intentions and between Aad and actual
Original languageEnglish
Pages (from-to)1027-1035
JournalPsychology of addictive behaviors
StatePublished - Dec 1 2013

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