Recruiters seek candidates with certain business skills that are not developed in the typical lecturebased<br>classroom. Instead, active-learning techniques have been shown to be effective in honing<br>these skills. One skill that is particularly important in sales careers is the ability to make a powerful<br>and effective presentation. To help students develop strong presentation skills, two sections of an<br>undergraduate sales management course included an exercise in which students make a presentation<br>using a Pecha Kucha format. Active-learning exercises like this promote both thinking and<br>doing, and improve student engagement. The expectation is that the exercise will not only improve<br>presentation skills, but also content knowledge. The effectiveness of the format is assessed through<br>instructor observation, pre- and postpresentation student surveys, student reflection papers, and<br>examination.
|Journal||Marketing Education Review|
|State||Published - Apr 2015|