Recruiters seek candidates with certain business skills that are not developed in the typical lecturebased classroom. Instead, active-learning techniques have been shown to be effective in honing these skills. One skill that is particularly important in sales careers is the ability to make a powerful and effective presentation. To help students develop strong presentation skills, two sections of an undergraduate sales management course included an exercise in which students make a presentation using a Pecha Kucha format. Active-learning exercises like this promote both thinking and doing, and improve student engagement. The expectation is that the exercise will not only improve presentation skills, but also content knowledge. The effectiveness of the format is assessed through instructor observation, pre- and postpresentation student surveys, student reflection papers, and examination.
|Journal||Marketing Education Review|
|State||Published - 2015|