Achieving mobile social media popularity to enhance firm’s customer acquisition: Cases from P2P lending companies

Helen S Du, Xiaobo Ke, Wei He, Samuel K. W. Chu, Christian Wagner

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1386-1409
JournalInternet Research
DOIs
StatePublished - Nov 2019

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