| Original language | English |
|---|---|
| Pages (from-to) | 2504 - 2511 |
| Journal | Journal of Business Research |
| State | Published - 2014 |
A Study of the Antecedents of Slogan Liking
Mayukh Dass, Chiranjeev Kohli, Piyush Kumar, Sunil Thomas
Research output: Contribution to journal › Article › peer-review