A social status perspective of network utility over electronic channels in academic communities

Karma Sherif, James Wilcox, Jaeki Song

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Research on the social implications of e-mail has promoted the role of electronic communication channels in reaching social equality and dissipating gaps between the social classes. Other streams of research maintain that social status attributions are mentally salient, and that people continue to rely on social cues in electronic communication as a way of dealing with uncertainties and reducing feelings of discomfort associated with unfamiliar contexts. In this paper, we use social cognitive theory (Bandura 1986) to derive a model that explains how attained social status and self-perception play a critical role in the use of e-mail to seek help and accrue social resources. The model is tested using data collected from 206 faculty members in a major U.S. University. The empirical results support the proposed research model implying that subjective measures of social status influence social assertiveness and the seeking of help through electronic channels.

Original languageEnglish
Title of host publication14th Americas Conference on Information Systems, AMCIS 2008
Pages1917-1928
Number of pages12
StatePublished - 2008
Event14th Americas Conference on Information Systems, AMCIS 2008 - Toronto, ON, Canada
Duration: Aug 14 2008Aug 17 2008

Publication series

Name14th Americas Conference on Information Systems, AMCIS 2008
Volume3

Conference

Conference14th Americas Conference on Information Systems, AMCIS 2008
CountryCanada
CityToronto, ON
Period08/14/0808/17/08

Keywords

  • Electronic communication
  • Network benefits
  • Social cognitive Theory
  • Social resources
  • Structural equation modeling
  • Survey

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