TY - JOUR
T1 - A review of single-item internet auction literature and a model for future research
AU - Baker, Jeff
AU - Jaeki, Song
PY - 2007
Y1 - 2007
N2 - Internet auctions have received a considerable amount of attention from researchers. We review recent empirical literature pertaining to single-item Internet auctions and observe that existing work has examined the roles of the auctioneer, bidder, and seller in Internet auctions. As this stream of research matures, research will necessarily move from concept discovery and process explanation to theory deepening. As a first step towards synthesis of findings in Internet auctions, we compile a comprehensive list of the various factors that have been examined in empirical studies and note their general impact upon auction outcome. Based upon this extant research, we propose a conceptual model of Internet auctions as a framework for structuring future work into Internet auctions. We then note the existing economic, psychological, sociological, and cognitive theoretical bases for work on Internet auctions. We conclude by highlighting the potential for behavioral economics to bring unity to Internet auction research and by calling researchers to engage in the work of forging a comprehensive theory of Internet auctions.
AB - Internet auctions have received a considerable amount of attention from researchers. We review recent empirical literature pertaining to single-item Internet auctions and observe that existing work has examined the roles of the auctioneer, bidder, and seller in Internet auctions. As this stream of research matures, research will necessarily move from concept discovery and process explanation to theory deepening. As a first step towards synthesis of findings in Internet auctions, we compile a comprehensive list of the various factors that have been examined in empirical studies and note their general impact upon auction outcome. Based upon this extant research, we propose a conceptual model of Internet auctions as a framework for structuring future work into Internet auctions. We then note the existing economic, psychological, sociological, and cognitive theoretical bases for work on Internet auctions. We conclude by highlighting the potential for behavioral economics to bring unity to Internet auction research and by calling researchers to engage in the work of forging a comprehensive theory of Internet auctions.
KW - Internet buyers
KW - Internet commerce
KW - Internet marketing
KW - Online auctions
KW - Web merchants
UR - http://www.scopus.com/inward/record.url?scp=34047220320&partnerID=8YFLogxK
U2 - 10.4018/jeco.2007010103
DO - 10.4018/jeco.2007010103
M3 - Review article
AN - SCOPUS:34047220320
VL - 5
SP - 43
EP - 68
JO - Journal of Electronic Commerce in Organizations
JF - Journal of Electronic Commerce in Organizations
SN - 1539-2937
IS - 1
ER -