Original language | English |
---|---|
Pages (from-to) | 32-36 |
Number of pages | 5 |
Journal | Australasian Marketing Journal |
Volume | 12 |
Issue number | 1 |
DOIs |
|
State | Published - 2004 |
A response to Cadeaux and Dowling. Market segmentation strategy and resource-advantage theory
Shelby D. Hunt, Dennis B. Arnett
Research output: Contribution to journal › Comment/debate
3
Scopus
citations