A response to Cadeaux and Dowling. Market segmentation strategy and resource-advantage theory

Research output: Contribution to journal › Comment/debate

2 Scopus citations

Original language	English
Pages (from-to)	32-36
Number of pages	5
Journal	Australasian Marketing Journal
Volume	12
Issue number	1
DOIs	https://doi.org/10.1016/S1441-3582(04)70086-5
State	Published - 2004

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title = "A response to Cadeaux and Dowling. Market segmentation strategy and resource-advantage theory",

author = "Hunt, {Shelby D.} and Arnett, {Dennis B.}",

year = "2004",

doi = "10.1016/S1441-3582(04)70086-5",

language = "English",

volume = "12",

pages = "32--36",

journal = "Australasian Marketing Journal",

issn = "1441-3582",

number = "1",

}

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T1 - A response to Cadeaux and Dowling. Market segmentation strategy and resource-advantage theory

AU - Hunt, Shelby D.

AU - Arnett, Dennis B.

PY - 2004

Y1 - 2004

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U2 - 10.1016/S1441-3582(04)70086-5

DO - 10.1016/S1441-3582(04)70086-5

M3 - Comment/debate

AN - SCOPUS:77954359785

VL - 12

SP - 32

EP - 36

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

SN - 1441-3582

IS - 1

ER -