A recap: The science of communicating science

Joseph Hilgard, Nan Li

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This synthesis chapter recapitulates the major themes of Part I. The chapter proposes that science communication is challenging because science is complex, because humans interpret evidence in biased ways, and because the science- media landscape is shifting. Consequently, the mere supply of scientific information alone is not likely to guide audiences to science- consistent beliefs. Instead, science communicators must learn to navigate both the cultural implications of their work and the heuristics audiences use when deciding whom to trust. Consideration must be given to scientific knowledge and the audience’s values alike. A science of science communication provides an understanding of these multiple considerations and promotes effective dialogue between scientists and the public.

Original languageEnglish
Title of host publicationThe Oxford Handbook of the Science of Science Communication
PublisherOxford University Press
Pages79-81
Number of pages3
ISBN (Electronic)9780190497620
DOIs
StatePublished - Jan 1 2017

Keywords

  • Biases
  • Complexity
  • Heuristics
  • Media
  • Science communication
  • Values

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