Abstract
Intermediaries serve several crucial roles in bridging scientists and society. Intrinsic to many of them are challenges key to science communication. These include determining how intermediaries can increase awareness of their organization and their messages, how intermediaries can increase their trustworthiness, how to present information to different types of audiences while retaining their credibility, and how to engage the broader public in issues of policy- relevant science. This chapter describes the five common goals, or roles, that intermediaries take on, and then briefly summarizes the various intermediaries covered in this section of the handbook. The chapter concludes by highlighting and expanding on several themes and challenges that are relevant to the communicative roles of intermediaries.
Original language | English |
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Title of host publication | The Oxford Handbook of the Science of Science Communication |
Publisher | Oxford University Press |
Pages | 253-258 |
Number of pages | 6 |
ISBN (Electronic) | 9780190497620 |
DOIs | |
State | Published - Jan 1 2017 |
Keywords
- Foundations
- Government regulatory agencies
- Museums
- Professional societies
- Public engagement
- Scholarly presses and journals
- Scientific institutions
- Social networking sites
- Trust and credibility