A Preliminary Study of Racialized Brawn and Brain Framing Effects

Gregory A. Cranmer, Nicholas D. Bowman, Zachary W. Goldman

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Extant research has established that racially based brawn and brain frames are common within sports media. Framing theory suggests that these brawn and brain frames should influence audience members’ behaviors and attitudes, but little empirical evidence to support this notion exists. This study used a quasi-experimental design (Frame x Athlete Race) to understand how exposure to sports news articles that emphasize the physical or mental attributes of White and Black athletes may result in audiences’ subsequent observable behaviors or character judgments toward athletes. Results indicated that frames influenced audiences’ behaviors in a simulated environment and attitudes regarding athletes’ mental abilities, whereas athlete race influenced audiences’ attitudes of athletes’ physical abilities. These findings support sports scholars’ assertions about framing effects and underscore the potential dangers of current sports media trends.

Original languageEnglish
Pages (from-to)78-83
Number of pages6
JournalCommunication Research Reports
Volume34
Issue number1
DOIs
StatePublished - Jan 2 2017

Keywords

  • Brawn and Brain Frames
  • Framing Effects
  • Framing Theory
  • Race
  • Sport Communication

Fingerprint Dive into the research topics of 'A Preliminary Study of Racialized Brawn and Brain Framing Effects'. Together they form a unique fingerprint.

Cite this