TY - JOUR
T1 - A perceived moral agency scale
T2 - Development and validation of a metric for humans and social machines
AU - Banks, Jaime
N1 - Publisher Copyright:
© 2018 Elsevier Ltd
PY - 2019/1
Y1 - 2019/1
N2 - Although current social machine technology cannot fully exhibit the hallmarks of human morality or agency, popular culture representations and emerging technology make it increasingly important to examine human interlocutors’ perception of social machines (e.g., digital assistants, chatbots, robots) as moral agents. To facilitate such scholarship, the notion of perceived moral agency (PMA) is proposed and defined, and a metric developed and validated through two studies: (1) a large-scale online survey featuring potential scale items and concurrent validation metrics for both machine and human targets, and (2) a scale validation study with robots presented as variably agentic and moral. The PMA metric is shown to be reliable, valid, and exhibiting predictive utility.
AB - Although current social machine technology cannot fully exhibit the hallmarks of human morality or agency, popular culture representations and emerging technology make it increasingly important to examine human interlocutors’ perception of social machines (e.g., digital assistants, chatbots, robots) as moral agents. To facilitate such scholarship, the notion of perceived moral agency (PMA) is proposed and defined, and a metric developed and validated through two studies: (1) a large-scale online survey featuring potential scale items and concurrent validation metrics for both machine and human targets, and (2) a scale validation study with robots presented as variably agentic and moral. The PMA metric is shown to be reliable, valid, and exhibiting predictive utility.
KW - Anthropomorphism
KW - Attraction
KW - Moral agency
KW - Robots
KW - Scale development
KW - Social machines
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=85057177458&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2018.08.028
DO - 10.1016/j.chb.2018.08.028
M3 - Article
AN - SCOPUS:85057177458
SN - 0747-5632
VL - 90
SP - 363
EP - 371
JO - Computers in Human Behavior
JF - Computers in Human Behavior
ER -