A new twist on tradition: Selling the experience to U.S. Wine consumers

Nelson Barber, Michael Meagher, Natalia Kolyesnikova

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


The design of the wine package is considered by most consumers to be a direct reflection of the quality of the wine. The emergence of alternative wine closures has grown mainly in response to quality control efforts by winemakers to protect against cork failure. However, with the introduction of screw cap closures nearly 40 years ago, the wine world has experienced an upheaval in what is the appropriate style of closure to use. Telephone interviews assessing attitudes to alternative closures amongst winemakers and sommeliers were conducted. The results indicated that many winemakers are not yet comfortable with screw caps and sommeliers are reluctant to create a disturbance that consumers might not completely understand.

Original languageEnglish
Pages (from-to)325-342
Number of pages18
JournalJournal of Culinary Science and Technology
Issue number4
StatePublished - Dec 15 2008


  • Natural cork
  • Screw cap
  • Sommeliers


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