TY - JOUR
T1 - A new twist on tradition
T2 - Selling the experience to U.S. Wine consumers
AU - Barber, Nelson
AU - Meagher, Michael
AU - Kolyesnikova, Natalia
PY - 2008/12/15
Y1 - 2008/12/15
N2 - The design of the wine package is considered by most consumers to be a direct reflection of the quality of the wine. The emergence of alternative wine closures has grown mainly in response to quality control efforts by winemakers to protect against cork failure. However, with the introduction of screw cap closures nearly 40 years ago, the wine world has experienced an upheaval in what is the appropriate style of closure to use. Telephone interviews assessing attitudes to alternative closures amongst winemakers and sommeliers were conducted. The results indicated that many winemakers are not yet comfortable with screw caps and sommeliers are reluctant to create a disturbance that consumers might not completely understand.
AB - The design of the wine package is considered by most consumers to be a direct reflection of the quality of the wine. The emergence of alternative wine closures has grown mainly in response to quality control efforts by winemakers to protect against cork failure. However, with the introduction of screw cap closures nearly 40 years ago, the wine world has experienced an upheaval in what is the appropriate style of closure to use. Telephone interviews assessing attitudes to alternative closures amongst winemakers and sommeliers were conducted. The results indicated that many winemakers are not yet comfortable with screw caps and sommeliers are reluctant to create a disturbance that consumers might not completely understand.
KW - Natural cork
KW - Screw cap
KW - Sommeliers
UR - http://www.scopus.com/inward/record.url?scp=67650066821&partnerID=8YFLogxK
U2 - 10.1080/15428050802523842
DO - 10.1080/15428050802523842
M3 - Article
AN - SCOPUS:67650066821
VL - 6
SP - 325
EP - 342
JO - Journal of Culinary Science and Technology
JF - Journal of Culinary Science and Technology
SN - 1542-8052
IS - 4
ER -