A lot like the other: Parents’ Consumer Responses to brand-modified product placements in children’s programming

Zijian Gong; Steven Holiday

A lot like the other: Parents’ Consumer Responses to brand-modified product placements in children’s programming

Department of Advertising

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	41-55
Journal	Journal of Media Literacy Education
State	Published - Jun 2021

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@article{397af4ea77ee4f5d84710af0a8033189,

title = "A lot like the other: Parents{\textquoteright} Consumer Responses to brand-modified product placements in children{\textquoteright}s programming",

author = "Zijian Gong and Steven Holiday",

year = "2021",

month = jun,

language = "English",

pages = "41--55",

journal = "Journal of Media Literacy Education",

}

A lot like the other: Parents’ Consumer Responses to brand-modified product placements in children’s programming

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Cite this