A cluster analysis of young adult college students' beef consumption behavior using the constructs of a proposed modified model of planned behavior

David Rivera; Hansel Burley; Charlie Adams

doi:10.1080/10454440802537413

A cluster analysis of young adult college students' beef consumption behavior using the constructs of a proposed modified model of planned behavior

David Rivera, Hansel Burley, Charlie Adams

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

The theory of reasoned action (TRA) served as the theoretical framework for this study. This study focused on the development and analysis of a proposed modified model of planned behavior (MMpB) to investigate the beef consumption habits of young adult college students. The participants were a convenience self-selected sample of young adult college students from a major southeastern and southwestern university. A self-report survey was administered to (N = 914) students in classrooms at both universities. Using cluster and discriminant analysis three distinct cluster groupings were found based on the behavior construct.

Original language	English
Pages (from-to)	19-38
Number of pages	20
Journal	Journal of Food Products Marketing
Volume	16
Issue number	1
DOIs	https://doi.org/10.1080/10454440802537413
State	Published - Jan 2010

Keywords

Beef consumption
Cluster analysis
Consumer behavior
Discriminant analysis
Expanded rational expectations model
Theoretical development and modification
Theory of planned behavior
Theory of reasoned action

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10.1080/10454440802537413

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abstract = "The theory of reasoned action (TRA) served as the theoretical framework for this study. This study focused on the development and analysis of a proposed modified model of planned behavior (MMpB) to investigate the beef consumption habits of young adult college students. The participants were a convenience self-selected sample of young adult college students from a major southeastern and southwestern university. A self-report survey was administered to (N = 914) students in classrooms at both universities. Using cluster and discriminant analysis three distinct cluster groupings were found based on the behavior construct.",

keywords = "Beef consumption, Cluster analysis, Consumer behavior, Discriminant analysis, Expanded rational expectations model, Theoretical development and modification, Theory of planned behavior, Theory of reasoned action",

author = "David Rivera and Hansel Burley and Charlie Adams",

note = "Funding Information: This project could not have been completed without the financial support of the Department of Nutrition, Hospitality, and Retail at Texas Tech University.",

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A cluster analysis of young adult college students' beef consumption behavior using the constructs of a proposed modified model of planned behavior

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