A 5-year look at cotton coverage by the texas print media

Research output: Contribution to journalArticle

Abstract

Can we increase the coverage of agriculturally related topics in the media? A 5-year research study examined how the implementation of a media resource tool developed to provide a more detailed understanding of the cotton industry and access to credible cotton-related sources affects the quality and quantity of print media coverage the cotton industry receives in Texas. An increase in the total number of cotton-related articles, as well as the coverage of certain cotton-related topics, was seen in the 5 years of the study. Causal data is not currently available, but this could be a topic of future research.

Original languageEnglish
Pages (from-to)1-10
Number of pages10
JournalJournal of Extension
Volume48
Issue number2
StatePublished - Apr 2010

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