Projects per year
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Dive into the research topics where Trenton Seltzer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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FRIF/FRAF Grant
Zhang, W., Seltzer, T., Zhang, W. & Seltzer, T.
Texas Tech University College of Media & Communication-Texas Tech University
11/1/12 → …
Project: Research
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Project CLEAR! (Communication Leading to Excellence and Ameliorating Risk)
06/1/12 → …
Project: Research
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Practicing transparency in a crisis: Examining the combined effects of crisis type, response, and message transparency on organizational perceptions
Holland, D., Seltzer, T. & Kochigina, A., Jun 2021, In: Public Relations Review. 47, 2, 102017.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Practicing transparency in a crisis: Examining the combined effects of crisis type, response, and message transparency on organizational perceptions.
Holland, D., Seltzer, T. & Kochigina, A., 2021, In: Public Relations Review. p. 1-11Research output: Contribution to journal › Article › peer-review
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Sustainable Beer: Testing the Effects of Water Conservation Messages and Brewery Type on Consumer Perceptions
Lee, N. M., Callison, C. & Seltzer, T., 2020, In: Journal of Food Products Marketing. 26, 9, p. 619-638 20 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Sustainable beer: Testing the effects of water conservation messages and brewery type on consumer perceptions
Lee, N., Seltzer, T. & Callison, D., 2020, In: Journal of Food & Products Marketing. p. 619-638Research output: Contribution to journal › Article › peer-review
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Political public relations and relationship management: Foundations and challenges
Seltzer, T., Jan 1 2019, Political Public Relations: Concepts, Principles, and Applications, 2nd Edition. Taylor and Francis, p. 105-125 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Scopus citations
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Practicing transparency in a crisis: Examining the impact of message strategies on organizational perceptions.
Trenton Seltzer (Speaker)
Mar 1 2020 → Mar 31 2020Activity: Talk or presentation › Oral presentation
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Distal antecedents of organization-public relationships: The influence of motives and perceived issue and value congruence.
Trenton Seltzer (Speaker)
Aug 1 2017 → Aug 31 2017Activity: Talk or presentation › Other
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Cognitive and emotional processing of the enhanced State of the Union
Trenton Seltzer (Speaker)
Aug 1 2017 → Aug 31 2017Activity: Talk or presentation › Invited talk
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Evaluating parental attitudes toward the USA Football Heads Up campaign
Trenton Seltzer (Speaker)
Aug 1 2017 → Aug 31 2017Activity: Talk or presentation › Other
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IPAs and H2O: How craft beer brewers can best communicate their water-intensive industry to consumers.
Trenton Seltzer (Speaker)
Nov 1 2017 → Nov 30 2017Activity: Talk or presentation › Other