Business & Economics
Resource-advantage Theory
100%
Marketing
91%
Marketing Strategy
83%
Conceptual Framework
59%
Marketing Theory
54%
Salespeople
46%
Eclectic Paradigm
46%
Foreign Production
44%
Competitive Advantage
44%
Sales Management
40%
Social Capital
39%
Service-dominant Logic
39%
Market Orientation
37%
Brand Identity
36%
Sales Manager
34%
Business to Business
33%
Salesperson
32%
Resources
31%
Intellectual Capital
30%
Integrated Marketing Communications
30%
Research Agenda
29%
Multinational Enterprises (MNEs)
29%
Innovation
28%
Ethical Leadership
28%
Business-to-business (B2B)
26%
Systematic Review
25%
Professional Services
25%
Brand Equity
25%
Emulation
22%
Cognition
22%
Nonprofit Organization
22%
Decision Making
21%
Knowledge-based
21%
Alliance Performance
21%
Orchestration
20%
Relational Governance
20%
Management Strategy
20%
Problem Solving
19%
Prior Knowledge
19%
Retailers
19%
Marketing Communications
16%
Climate Change
16%
Purchase Intention
14%
Customization
13%
Alliances
13%
Exploratory Study
13%
Transaction Costs
12%
Marketing Research
12%
Knowledge Integration
12%
Strategic Decision Making
11%
Managers
11%
Business Strategy
11%
B2B Marketing
11%
Marketing Capabilities
11%
Store Attributes
11%
Salesperson Performance
10%
Managerial Cognition
10%
Marketing Education
10%
Workplace Spirituality
10%
Dynamic Competition
10%
Innovation Orientation
10%
Organizational Capital
10%
Pricing
10%
Consumer Marketing
10%
Sustainability
9%
Communication
9%
Self-image
9%
Industrial Marketing
9%
Web-based
9%
Information Requirements
9%
Strategic Management
9%
Taxonomy
9%
Price Promotions
9%
External Environment
9%
Social Sciences
marketing
67%
non-profit-organization
40%
stakeholder management
36%
typology
32%
sustainability
28%
pragmatics
24%
Teaching
19%
disaster
19%
sales
18%
resources
13%
manager
11%
management
10%
Indian Ocean
9%
education
9%
political leadership
8%
communication
8%
Sudan
8%
genocide
8%
world trade
7%
natural disaster
7%
Iraq
6%
evaluation
6%
social capital
6%
communication technology
6%
communications
6%
terrorism
6%
equity
6%
personnel
5%
firm
5%
information technology
5%
infrastructure
5%
organization of teaching
5%