Scholarly Activities per year
- 1 - 50 out of 66 results
Search results
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AI-enabled marketing capabilities: an exploration through the hierarchy of operant resources (HOR) perspective
Sreedhar Madhavaram (Speaker)
Jan 1 2020 → Dec 31 2020Activity: Talk or presentation › Other
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AI-enabled marketing capabilities: an exploration through the hierarchy of operant resources (HOR) perspective
Sreedhar Madhavaram (Speaker)
Jan 1 2020 → Dec 31 2020Activity: Talk or presentation › Other
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AI-Enabled Top- and Mid-Level Marketers: Integrating Systematic Review and Topic Modeling Approaches for Theory Development in Marketing
Sreedhar Madhavaram (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Oral presentation
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AI-Enabled Top- and Mid-Level Marketers: Integrating Systematic Review and Topic Modeling Approaches for Theory Development in Marketing
Sreedhar Madhavaram (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Oral presentation
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Artificial intelligence (AI) and strategy related processes and issues: Exploring AI’s role in facilitating top manager (TM) and middle manager (MM) effectiveness
Sreedhar Madhavaram (Speaker)
Dec 1 2019 → Dec 31 2019Activity: Talk or presentation › Oral presentation
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Artificial intelligence (AI) and strategy related processes and issues: Exploring AI’s role in facilitating top manager (TM) and middle manager (MM) effectiveness
Sreedhar Madhavaram (Speaker)
Dec 1 2019 → Dec 31 2019Activity: Talk or presentation › Oral presentation
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Climate Change, Social Traps, and Marketing Strategy: An Exploration of Leading Firms in the Fashion Industry
Sreedhar Madhavaram (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Oral presentation
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Climate Change, Social Traps, and Marketing Strategy: An Exploration of Leading Firms in the Fashion Industry
Sreedhar Madhavaram (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Oral presentation
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Critical Review as a Method of Inquiry: Issues and Implications
Sreedhar Madhavaram (Speaker)
May 25 2010Activity: Talk or presentation › Other
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Critical Review as a Method of Inquiry: Issues and Implications
Sreedhar Madhavaram (Speaker)
May 25 2010Activity: Talk or presentation › Other
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Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy
Sreedhar Madhavaram (Speaker)
May 26 2010Activity: Talk or presentation › Other
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Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy
Sreedhar Madhavaram (Speaker)
May 26 2010Activity: Talk or presentation › Other
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Effect of Valenced Ad Format on Implicit Brand Attitudes: The case of pop-ups
Sreedhar Madhavaram (Speaker)
Mar 12 2008Activity: Talk or presentation › Other
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Effect of Valenced Ad Format on Implicit Brand Attitudes: The case of pop-ups
Sreedhar Madhavaram (Speaker)
Mar 12 2008Activity: Talk or presentation › Other
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Exploring Fashionistas: Fashion Periodicals, Retailer Strategies, Consumer Perceptions, and a Framework for Fashionista Identification
Sreedhar Madhavaram (Speaker)
Feb 1 2012 → Feb 28 2012Activity: Talk or presentation › Other
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Exploring Fashionistas: Fashion Periodicals, Retailer Strategies, Consumer Perceptions, and a Framework for Fashionista Identification
Sreedhar Madhavaram (Speaker)
Feb 1 2012 → Feb 28 2012Activity: Talk or presentation › Other
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"Exploring Impulse Purchasing on the Internet"
Sreedhar Madhavaram (Speaker)
Jan 1 2003 → Dec 31 2003Activity: Talk or presentation › Other
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"Exploring Impulse Purchasing on the Internet"
Sreedhar Madhavaram (Speaker)
Jan 1 2003 → Dec 31 2003Activity: Talk or presentation › Other
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Exploring Product Grafting as an Innovation Option
Sreedhar Madhavaram (Speaker)
Aug 5 2008Activity: Talk or presentation › Other
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Exploring Product Grafting as an Innovation Option
Sreedhar Madhavaram (Speaker)
Aug 5 2008Activity: Talk or presentation › Other
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Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework
Sreedhar Madhavaram (Speaker)
May 1 2018 → May 31 2018Activity: Talk or presentation › Oral presentation
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Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework
Sreedhar Madhavaram (Speaker)
May 1 2018 → May 31 2018Activity: Talk or presentation › Oral presentation
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Functional Food Products: Issues and Implications for Society and Firms
Sreedhar Madhavaram (Speaker)
Jan 1 2008 → Dec 31 2008Activity: Talk or presentation › Other
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Functional Food Products: Issues and Implications for Society and Firms
Sreedhar Madhavaram (Speaker)
Jan 1 2008 → Dec 31 2008Activity: Talk or presentation › Other
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Grafting the Knowledg of Chief Marketing Officers (CMOs): The Key to CMO Impact on Firm Performance
Sreedhar Madhavaram (Speaker)
Feb 16 2017Activity: Talk or presentation › Other
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Grafting the Knowledg of Chief Marketing Officers (CMOs): The Key to CMO Impact on Firm Performance
Sreedhar Madhavaram (Speaker)
Feb 16 2017Activity: Talk or presentation › Other
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How can targeted price promotion create value for firms in B2C relationships? A systematic review and research agenda
Sreedhar Madhavaram (Speaker)
May 1 2019 → May 31 2019Activity: Talk or presentation › Oral presentation
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How can targeted price promotion create value for firms in B2C relationships? A systematic review and research agenda
Sreedhar Madhavaram (Speaker)
May 1 2019 → May 31 2019Activity: Talk or presentation › Oral presentation
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Implications of the developments in metaphors research for marketing communications: a review and research agenda
Sreedhar Madhavaram (Speaker)
May 1 2019 → May 31 2019Activity: Talk or presentation › Oral presentation
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Implications of the developments in metaphors research for marketing communications: a review and research agenda
Sreedhar Madhavaram (Speaker)
May 1 2019 → May 31 2019Activity: Talk or presentation › Oral presentation
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"Knowledge Grafting: Acquiring Knowledge through Hiring - An Application in Sales"
Sreedhar Madhavaram (Speaker)
Jan 1 2004 → Dec 31 2004Activity: Talk or presentation › Other
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"Knowledge Grafting: Acquiring Knowledge through Hiring - An Application in Sales"
Sreedhar Madhavaram (Speaker)
Jan 1 2004 → Dec 31 2004Activity: Talk or presentation › Other
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Leading by Example: Sales Leadership, Worthiness of Being Followed, and Salesperson Behaviors
Sreedhar Madhavaram (Speaker)
Feb 1 2018 → Feb 28 2018Activity: Talk or presentation › Oral presentation
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Leading by Example: Sales Leadership, Worthiness of Being Followed, and Salesperson Behaviors
Sreedhar Madhavaram (Speaker)
Feb 1 2018 → Feb 28 2018Activity: Talk or presentation › Oral presentation
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Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
Sreedhar Madhavaram (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Other
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Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
Sreedhar Madhavaram (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Other
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Marketing Strategy, Decision Science, and Strategic Cognition: An Integrative Framework and Research Agenda
Sreedhar Madhavaram (Speaker)
Dec 20 2017Activity: Talk or presentation › Oral presentation
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Marketing Strategy, Decision Science, and Strategic Cognition: An Integrative Framework and Research Agenda
Sreedhar Madhavaram (Speaker)
Dec 20 2017Activity: Talk or presentation › Oral presentation
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Metaphors and Sales Management: A Review and Research Agenda
Sreedhar Madhavaram (Speaker)
May 25 2017Activity: Talk or presentation › Oral presentation
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Metaphors and Sales Management: A Review and Research Agenda
Sreedhar Madhavaram (Speaker)
May 25 2017Activity: Talk or presentation › Oral presentation
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"Metaphors and Sales Management: A Review and the Development of Knowledge Grafting as a Theoretical Metaphor for the Knowledge-Based Sales Management Strategy"
Sreedhar Madhavaram (Speaker)
Jan 1 2006 → Dec 31 2006Activity: Talk or presentation › Other
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"Metaphors and Sales Management: A Review and the Development of Knowledge Grafting as a Theoretical Metaphor for the Knowledge-Based Sales Management Strategy"
Sreedhar Madhavaram (Speaker)
Jan 1 2006 → Dec 31 2006Activity: Talk or presentation › Other
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Relationship Marketing Strategy: An Operant Resource Perspective
Sreedhar Madhavaram (Speaker)
Jan 16 2009Activity: Talk or presentation › Other
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Relationship Marketing Strategy: An Operant Resource Perspective
Sreedhar Madhavaram (Speaker)
Jan 16 2009Activity: Talk or presentation › Other
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"Remaining Innovative in High-Technology Markets: A Conceptual Framework and Research Propositions"
Sreedhar Madhavaram (Speaker)
Jan 1 2003 → Dec 31 2003Activity: Talk or presentation › Other
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"Remaining Innovative in High-Technology Markets: A Conceptual Framework and Research Propositions"
Sreedhar Madhavaram (Speaker)
Jan 1 2003 → Dec 31 2003Activity: Talk or presentation › Other
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Resolving the Climate Change Social Dilemma and Brand Value: Conceptualizing a Framework Involving Social Responsibility Practices and Public Policy
Sreedhar Madhavaram (Speaker)
Feb 1 2022 → Feb 28 2022Activity: Talk or presentation › Other
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Resolving the Climate Change Social Dilemma and Brand Value: Conceptualizing a Framework Involving Social Responsibility Practices and Public Policy
Sreedhar Madhavaram (Speaker)
Feb 1 2022 → Feb 28 2022Activity: Talk or presentation › Other
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Sales Managers’ Ethical Leadership and Salesperson Outcomes: The Role of Emulation Intentions
Sreedhar Madhavaram (Speaker)
May 1 2018 → May 31 2018Activity: Talk or presentation › Oral presentation
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Sales Managers’ Ethical Leadership and Salesperson Outcomes: The Role of Emulation Intentions
Sreedhar Madhavaram (Speaker)
May 1 2018 → May 31 2018Activity: Talk or presentation › Oral presentation