Scholarly Research per year
Scholarly Research per year
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Dive into the research topics where Sreedhar Madhavaram is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues
Manis, K. T. & Madhavaram, S., Mar 2023, In: Journal of Business Research. 157, 113485.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
An AI decision-making framework for business value maximization
Gudigantala, N., Madhavaram, S. & Bicen, P., Mar 1 2023, In: AI Magazine. 44, 1, p. 67-84 18 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Building capabilities for software development firm competitiveness: The role of intellectual capital and intra-firm relational capital
Madhavaram, S., Appan, R., Manis, K. T. & Browne, G. J., Mar 2023, In: Information and Management. 60, 2, 103744.Research output: Contribution to journal › Article › peer-review
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Capability bundling for effective supply chain management: An integrative framework and research agenda
Madhavaram, S., Manis, K. T., Rashidi-Sabet, S. & Taylor, D. F., Apr 2023, In: Journal of Business Logistics. 44, 2, p. 170-197 28 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Strategic Marketing Solutions for the Climate Change Social Dilemma: An Abstract
Rashidi-Sabet, S. & Madhavaram, S., 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 317-318 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Resolving the Climate Change Social Dilemma and Brand Value: Conceptualizing a Framework Involving Social Responsibility Practices and Public Policy
Sreedhar Madhavaram (Speaker)
Feb 1 2022 → Feb 28 2022Activity: Talk or presentation › Other
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Strategic Marketing Solutions for the Climate Change Social Dilemma
Sreedhar Madhavaram (Speaker)
May 1 2022 → May 31 2022Activity: Talk or presentation › Other
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Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
Sreedhar Madhavaram (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Other
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AI-Enabled Top- and Mid-Level Marketers: Integrating Systematic Review and Topic Modeling Approaches for Theory Development in Marketing
Sreedhar Madhavaram (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Oral presentation
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Climate Change, Social Traps, and Marketing Strategy: An Exploration of Leading Firms in the Fashion Industry
Sreedhar Madhavaram (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Oral presentation