• 651 Citations (Scopus)
  • 11 h-Index
1912 …2019

Research output per year

If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Robert McDonald is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Scholarly Research

  • 651 Citations (Scopus)
  • 11 h-Index
  • 71 Article
  • 30 Paper
  • 3 Other contribution

Advertising in America: Historical Changes Based on Societal Changes

McDonald, R., Laverie, D. & Manis, K., Nov 8 2019.

Research output: Contribution to conferencePaper

How to Help Shy Students Develop Selling Skills in a Personal Selling Class

McDonald, R., Nov 7 2019, Society for Marketing Advances.

Research output: Other contribution

  • 1 Scopus citations

    Reflection of Changing American Values in Advertising

    McDonald, R., Nov 7 2019, Society for Marketing Advances.

    Research output: Other contribution

    Tips for Becoming Full Professor

    McDonald, R., Nov 7 2019, Society for Marketing Advances.

    Research output: Other contribution

    Scholarly Activities

    Academy of Marketing Science (External organization)

    Robert McDonald (Member)

    Jan 1 2019Dec 31 2019

    Activity: MembershipOther

    Society for Marketing Advances (External organization)

    Robert McDonald (Member)

    Jan 1 2019Dec 31 2019

    Activity: MembershipOther

    Academy of Management (External organization)

    Robert McDonald (Member)

    Jan 1 2019Dec 31 2019

    Activity: MembershipOther

    Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination

    Robert McDonald (Speaker)

    May 1 2019May 31 2019

    Activity: Talk or presentationOral presentation

    Nonprofit Accountability

    Robert McDonald (Speaker)

    Nov 1 2018

    Activity: Talk or presentationOral presentation