• 137 Citations (Scopus)
  • 8 h-Index
20032020

Research output per year

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Grants

Scholarly Research

  • Consumer Response to Selfies in Advertisements: Visual Rhetoric for the Me Me Me Generation

    Holiday, S., Loof, T., Cummins, R. G. & McCord, A., May 4 2019, In : Journal of Current Issues and Research in Advertising. 40, 2, p. 123-146 24 p.

    Research output: Contribution to journalArticle

  • Consumer response to selfies in advertisements: Visual rhetoric for the Me Me Me Generation

    Holiday, S., Loof, T., Cummins, R. & (Krause), A. M., 2019, In : Journal of Current Issues and Research in Advertising. p. 123-146

    Research output: Contribution to journalArticle

  • Does Oil and Goodwill Mix? Examining the Oil and Gas Industry’s Impact on Stakeholder Engagement on Facebook

    Abitbol, A., Meeks, J. & Cummins, R. G., Feb 17 2019, In : Environmental Communication. 13, 2, p. 192-208 17 p.

    Research output: Contribution to journalArticle

  • Scholarly Activities

    An introduction to eye tracking in communication and information research: Applications and contexts

    Robert Cummins (Speaker)

    Feb 1 2020Feb 28 2020

    Activity: Talk or presentationOral presentation

    2018 Survey of Journalism and Mass Communication Enrollments

    Robert Cummins (Speaker)

    Aug 1 2019Aug 31 2019

    Activity: Talk or presentationInvited talk

    More May Not Be Better: What Eye Tracking Data Can Tell You About Graphic Design in Water Messaging

    Robert Cummins (Speaker)

    Oct 1 2019Oct 31 2019

    Activity: Talk or presentationOther

    A moment-to-moment analysis of trust in agricultural messages.

    Robert Cummins (Speaker)

    May 1 2019May 31 2019

    Activity: Talk or presentationOther