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Dive into the research topics where Robert Cummins is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Capacity Building Grants for Non-Land Grant Colleges of Agriculture Program (NLGCA)
Cummins, R., Meyers, C., Gibson, C. & Irlbeck, E.
01/1/17 → …
Project: Research
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Capacity Building Grants for Non-Land Grant Colleges of Agriculture Program (NLGCA)
Cummins, R., Meyers, C., Gibson, C. & Irlbeck, E.
01/1/17 → …
Project: Research
Scholarly Research
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Selective Exposure and Exemplification within Sports Highlights
Cummins, R. G. & Hahn, D., 2022, (Accepted/In press) In: Journal of Broadcasting and Electronic Media.Research output: Contribution to journal › Article › peer-review
Open Access -
Can’t take my eyes off of the model: the impact of sexual appeal and product involvement on selective attention to advertisements
Gong, Z., Holiday, S. & Cummins, R. G., 2021, In: Journal of Marketing Theory and Practice. 29, 2, p. 162-174 13 p.Research output: Contribution to journal › Article › peer-review
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Cultural differences in critical thinking style: A comparison of U. S. and Chinese undergraduate agricultural students
Lu, P., Burris, S., Baker, M., Meyers, C. & Cummins, R., 2021, In: Journal of International Agricultural and Extension Education. p. 49-62Research output: Contribution to journal › Article › peer-review
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Cultural differences in critical thinking style: A comparison of U. S. and Chinese undergraduate agricultural students
Lu, P., Burris, S., Baker, M., Meyers, C. & Cummins, R., 2021, In: Journal of International Agricultural and Extension Education. p. 49-62Research output: Contribution to journal › Article › peer-review
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The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study
Cummins, R. G., Gong, Z. H. & Reichert, T., 2021, In: International Journal of Advertising. 40, 5, p. 708-732 25 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations
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NSF STEPP @ Texas Tech
Robert Cummins (Speaker)
Sep 1 2021 → Sep 30 2021Activity: Talk or presentation › Oral presentation
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Journalism & Mass Communication 2020-2021 Faculty and Salary Surveys
Robert Cummins (Speaker)
Aug 1 2021 → Aug 31 2021Activity: Talk or presentation › Invited talk
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Collaborative Eye-tracking across Industry-Academic and International Partnerships: A News Website Usability Study in Chile
Robert Cummins (Speaker)
Apr 28 2021Activity: Talk or presentation › Invited talk
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Safeguarding the open science movement From predatory journals: Academic publishing towards global communication and social change.
Robert Cummins (Speaker)
May 1 2021 → May 31 2021Activity: Talk or presentation › Other
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An introduction to eye tracking in communication and information research: Applications and contexts
Robert Cummins (Speaker)
Feb 1 2020 → Feb 28 2020Activity: Talk or presentation › Oral presentation