Scholarly Activities per year
- 1 - 50 out of 215 results
Search results
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Wine and war: Wine cultural identity as a catalyst for crisis management
Natalia Velikova (Speaker)
Jul 10 2024Activity: Talk or presentation › Other
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Sippin’ the Long Star Loyalty: Exploring Consumer Ethnocentrism in Texas
Natalia Velikova (Speaker)
Jan 1 2024 → Jan 31 2024Activity: Talk or presentation › Other
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Navigating the digital winescape: Wineries' positioning, visitor perceptions, and expectations in wine tourism
Natalia Velikova (Speaker)
Jan 1 2024 → Jan 31 2024Activity: Talk or presentation › Other
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Uncorking success: The triad of wine marketing excellence
Natalia Velikova (Speaker)
Feb 24 2024Activity: Talk or presentation › Invited talk
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Sippin’ the Long Star Loyalty: Exploring Consumer Ethnocentrism in Texas
Natalia Velikova (Speaker)
Jan 1 2024 → Jan 31 2024Activity: Talk or presentation › Other
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Wine and Spirits Education Trust (WSET) Certified Educator
Natalia Velikova (Other)
Dec 18 2023 → …Activity: Other › LicCert
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The effect of winery video content on consumer perceptions of wine quality and prices
Natalia Velikova (Speaker)
May 30 2023Activity: Talk or presentation › Other
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Exploring the Richness of Texas Terroir
Natalia Velikova (Speaker)
Aug 14 2023Activity: Talk or presentation › Oral presentation
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The effect of winery video content on consumer perceptions of wine quality and prices
Natalia Velikova (Speaker)
May 30 2023Activity: Talk or presentation › Other
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Cultivating connections: The triad of success in wine marketing
Natalia Velikova (Speaker)
Nov 9 2023Activity: Talk or presentation › Invited talk
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Texas Tech University Viticulture and Enology Program
Natalia Velikova (Speaker)
Nov 1 2023 → Nov 30 2023Activity: Talk or presentation › Oral presentation
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What Texans REALLY Want to Drink
Natalia Velikova (Speaker)
Feb 18 2022Activity: Talk or presentation › Invited talk
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Information Overload in the Wine Context
Natalia Velikova (Speaker)
Jan 7 2022Activity: Talk or presentation › Other
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Ukrainian consumers’ attitudes towards local wine
Natalia Velikova (Speaker)
Jan 7 2022Activity: Talk or presentation › Other
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What Texans REALLY Want to Drink
Natalia Velikova (Speaker)
Feb 18 2022Activity: Talk or presentation › Invited talk
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Winery business models: A global typology
Natalia Velikova (Speaker)
Jul 6 2022Activity: Talk or presentation › Other
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Cause-Related Marketing in the Wine Industry
Natalia Velikova (Speaker)
Jan 7 2022Activity: Talk or presentation › Other
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Cause-Related Marketing in the Wine Industry
Natalia Velikova (Speaker)
Jan 7 2022Activity: Talk or presentation › Other
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Information Overload in the Wine Context
Natalia Velikova (Speaker)
Jan 7 2022Activity: Talk or presentation › Other
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Winery business models: A global typology
Natalia Velikova (Speaker)
Jul 6 2022Activity: Talk or presentation › Other
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Content analysis of online wine reviews
Natalia Velikova (Speaker)
Jan 7 2022Activity: Talk or presentation › Other
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The effectiveness of fear appeals in promoting pro-environmental behaviors in tourism destinations: The moderating role of culture and individuals' moral obligation
Natalia Velikova (Speaker)
Jan 7 2022Activity: Talk or presentation › Other
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What Texans REALLY Want to Drink
Natalia Velikova (Speaker)
Feb 18 2022Activity: Talk or presentation › Invited talk
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What Texans REALLY Want to Drink
Natalia Velikova (Speaker)
Feb 18 2022Activity: Talk or presentation › Invited talk
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Content analysis of online wine reviews
Natalia Velikova (Speaker)
Jan 7 2022Activity: Talk or presentation › Other
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What Texans REALLY Want to Drink
Natalia Velikova (Speaker)
Feb 18 2022Activity: Talk or presentation › Invited talk
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What Texans REALLY Want to Drink
Natalia Velikova (Speaker)
Feb 18 2022Activity: Talk or presentation › Invited talk
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The effectiveness of fear appeals in promoting pro-environmental behaviors in tourism destinations: The moderating role of culture and individuals' moral obligation
Natalia Velikova (Speaker)
Jan 7 2022Activity: Talk or presentation › Other
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Ukrainian consumers’ attitudes towards local wine
Natalia Velikova (Speaker)
Jan 7 2022Activity: Talk or presentation › Other
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The Destination Image and Regional Iconic Goods: The Case Burgundy
Natalia Velikova (Speaker)
Feb 4 2021Activity: Talk or presentation › Invited talk
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Exploring the role of nostalgia in wine consumption: The very best of Georgia.
Natalia Velikova (Speaker)
Jul 7 2021Activity: Talk or presentation › Other
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Exploring the role of nostalgia in wine consumption: The very best of Georgia.
Natalia Velikova (Speaker)
Jul 7 2021Activity: Talk or presentation › Other
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Models and wineries: The many forms of a complex organization.
Natalia Velikova (Speaker)
Jul 7 2021Activity: Talk or presentation › Other
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Marketing and sales of wine in the age of COVID-19
Natalia Velikova (Speaker)
Jan 22 2021Activity: Talk or presentation › Invited talk
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What matters to consumers, when buying food and beverage products and what do they see on labels?
Natalia Velikova (Speaker)
Jun 16 2021Activity: Talk or presentation › Invited talk
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The Destination Image and Regional Iconic Goods: The Case Burgundy
Natalia Velikova (Speaker)
Feb 4 2021Activity: Talk or presentation › Invited talk
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What matters to consumers, when buying food and beverage products and what do they see on labels?
Natalia Velikova (Speaker)
Jun 16 2021Activity: Talk or presentation › Invited talk
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U.S. wine consumption trends: Pre, during and post COVID-19
Natalia Velikova (Speaker)
Mar 2 2021Activity: Talk or presentation › Invited talk
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Models and wineries: The many forms of a complex organization.
Natalia Velikova (Speaker)
Jul 7 2021Activity: Talk or presentation › Other
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Marketing and sales of wine in the age of COVID-19
Natalia Velikova (Speaker)
Jan 22 2021Activity: Talk or presentation › Invited talk
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U.S. wine consumption trends: Pre, during and post COVID-19
Natalia Velikova (Speaker)
Mar 2 2021Activity: Talk or presentation › Invited talk
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The influence of communication messages about cause-related marketing on credibility of wineries
Natalia Velikova (Speaker)
Jan 5 2020Activity: Talk or presentation › Other
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Crushing content marketing with videos: What consumers want
Natalia Velikova (Speaker)
Sep 17 2020Activity: Talk or presentation › Other
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Crushing content marketing with videos: What consumers want
Natalia Velikova (Speaker)
Sep 17 2020Activity: Talk or presentation › Other
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The influence of communication messages about cause-related marketing on credibility of wineries
Natalia Velikova (Speaker)
Jan 5 2020Activity: Talk or presentation › Other
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Storytelling as a strategy for wine tourism development
Natalia Velikova (Speaker)
May 30 2019Activity: Talk or presentation › Oral presentation
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Selling wine in downtown: Who is the urban winery consumer?
Natalia Velikova (Speaker)
Jan 14 2019Activity: Talk or presentation › Other
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Wine and Spirits Education Trust (WSET) Level 3 (with merit)
Natalia Velikova (Other)
Jan 1 2019 → …Activity: Other › LicCert
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Storytelling as a strategy for wine tourism development
Natalia Velikova (Speaker)
May 30 2019Activity: Talk or presentation › Oral presentation
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Wine and Spirits Education Trust (WSET) Level 3 (with merit)
Natalia Velikova (Other)
Jan 1 2019 → …Activity: Other › LicCert