Projects per year
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Dive into the research topics where Natalia Velikova is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Recent external collaboration on country level. Dive into details by clicking on the dots.
Grants
- 11 Active
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Wine Marketing Research Funding
Dodd, T., Velikova, N., Dodd, T. & Velikova, N.
State of Texas-State of Texas Agency
09/1/15 → …
Project: Research
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Beyond the 750ml Bottle: Millennials’ Preferences for Alternative Wine Packaging
07/1/15 → …
Project: Research
Scholarly Research
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Generational differences in risk perception and situational uses of wine information sources
Bauman, M. J., Velikova, N., Dodd, T. & Blankenship, T., 2020, In: International Journal of Wine Business Research. p. 247-265Research output: Contribution to journal › Article › peer-review
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Influence of Corporate Governance on Financial Performance among Alcohol Beverage Firms
Choi, D. W., Velikova, N. & Lee, S., 2020, (Accepted/In press) In: Journal of Quality Assurance in Hospitality and Tourism.Research output: Contribution to journal › Article › peer-review
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New study explores motivations and behaviors of U.S. wine consumers before and during COVID-19 lockdown
Thach, L. & Velikova, N., Jun 11 2020, In: Wine Business Monthly.Research output: Contribution to journal › Article
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Are sustainable consumers health conscious? A segmentation study of wine consumers
Ghvanidze, S., Velikova, N., Dodd, T. & Oldewage-Theron, W., Jul 8 2019, In: Journal of Food Products Marketing. p. 22 pagesResearch output: Contribution to journal › Article › peer-review
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Are Sustainable Consumers Health Conscious? A Segmentation Study of Wine Consumers
Ghvanidze, S., Velikova, N., Dodd, T. H. & Oldewage-Theron, W., Jul 24 2019, In: Journal of Food Products Marketing. 25, 6, p. 690-711 22 p.Research output: Contribution to journal › Article › peer-review
Scholarly Activities
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Exploring the role of nostalgia in wine consumption: The very best of Georgia.
Natalia Velikova (Speaker)
Jul 1 2021 → Jul 31 2021Activity: Talk or presentation › Other
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Models and wineries: The many forms of a complex organization.
Natalia Velikova (Speaker)
Jul 1 2021 → Jul 31 2021Activity: Talk or presentation › Other
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The influence of communication messages about cause-related marketing on credibility of wineries
Natalia Velikova (Speaker)
Jan 5 2020Activity: Talk or presentation › Other
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Crushing content marketing with videos: What consumers want
Natalia Velikova (Speaker)
Sep 17 2020Activity: Talk or presentation › Other
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Storytelling as a strategy for wine tourism development
Natalia Velikova (Speaker)
May 30 2019Activity: Talk or presentation › Oral presentation