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Dive into the research topics where Mayukh Dass is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Differential effects of analytical versus emotional rhetorical style on review helpfulness
Moradi, M., Dass, M. & Kumar, P., Jan 2023, In: Journal of Business Research. 154, 113361.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?
Choi, S., Duhan, D. F. & Dass, M., Mar 2023, In: Journal of Retailing. 99, 1, p. 115-135 21 p.Research output: Contribution to journal › Article › peer-review
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Applications of artificial intelligence in B2B marketing: Challenges and future directions
Moradi, M. & Dass, M., Nov 2022, In: Industrial Marketing Management. 107, p. 300-314 15 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Effective message framing strategies for crowdfunding success: the moderating roles of creator experience and backer support
Moradi, M., Dass, M. & Zihagh, F., 2022, (Accepted/In press) In: Journal of Strategic Marketing.Research output: Contribution to journal › Article › peer-review
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Forecasting purchase rates of new products introduced in existing categories
Dass, M., Moradi, M. & Zihagh, F., 2022, (Accepted/In press) In: Journal of Marketing Analytics.Research output: Contribution to journal › Article › peer-review
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Trade-Offs in Adoption of New Artificial Intelligent Products
Mayukh Dass (Speaker)
Jun 3 2021Activity: Talk or presentation › Other
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Compromises in the Adoption of Autonomous Artificial Intelligence Products
Mayukh Dass (Speaker)
Jun 5 2021Activity: Talk or presentation › Other
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Role of Transformations Expectations, Perceived Control and Desire for Control on Adoption of Autonomous Intelligent Products
Mayukh Dass (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Other
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An Examination of the Effects of Venture Branding Efforts on Ventures’ First-round Financing Performance
Mayukh Dass (Speaker)
Jun 4 2021Activity: Talk or presentation › Other
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What Factors Influence Consumers' Attitudes Towards Autonomous AI-Based Products?
Mayukh Dass (Speaker)
Jan 1 2020 → Dec 31 2020Activity: Talk or presentation › Other