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Dive into the research topics where Mayukh Dass is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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An exploration of ripple effects of advertising among major suppliers in a supply chain network
Dass, M., Reshadi, M. & Li, Y., Dec 2023, In: Journal of Business Research. 169, 114299.Research output: Contribution to journal › Article › peer-review
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An Investigation Into Slogan Design on Creating Slogan–Brand Alignment: Message Clarity and Creativity Enhance While Jingles and Rhymes Weaken Alignment
Dass, M., Kohli, C. & Acharya, M., Mar 10 2023, In: Journal of Advertising Research. 63, 1, p. 43-60 18 p.Research output: Contribution to journal › Article › peer-review
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Differential Effects of Analytical Content versus Emotional Content on Review Helpfulness
Moradi, M., Dass, M. & Kumar, P., Jan 2023, In: Journal of Business Research.Research output: Contribution to journal › Article › peer-review
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Differential effects of analytical versus emotional rhetorical style on review helpfulness
Moradi, M., Dass, M. & Kumar, P., Jan 2023, In: Journal of Business Research. 154, 113361.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
Forecasting purchase rates of new products introduced in existing categories
Dass, M., Moradi, M. & Zihagh, F., Sep 2023, In: Journal of Marketing Analytics. 11, 3, p. 385-408 24 p.Research output: Contribution to journal › Article › peer-review
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Compromises in the Adoption of Autonomous Artificial Intelligence Products
Mayukh Dass (Speaker)
Jun 5 2021Activity: Talk or presentation › Other
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Compromises in the Adoption of Autonomous Artificial Intelligence Products
Mayukh Dass (Speaker)
Jun 5 2021Activity: Talk or presentation › Other
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Trade-Offs in Adoption of New Artificial Intelligent Products
Mayukh Dass (Speaker)
Jun 3 2021Activity: Talk or presentation › Other
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An Examination of the Effects of Venture Branding Efforts on Ventures’ First-round Financing Performance
Mayukh Dass (Speaker)
Jun 4 2021Activity: Talk or presentation › Other
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Trade-Offs in Adoption of New Artificial Intelligent Products
Mayukh Dass (Speaker)
Jun 3 2021Activity: Talk or presentation › Other