• 121 Citations (Scopus)
  • 7 h-Index
20122020

Research output per year

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Grants

Scholarly Research

  • 121 Citations (Scopus)
  • 7 h-Index
  • 40 Article
  • 3 Paper
  • 1 Other contribution

Social media as a marketing tool for events

Harb, A. A., Fowler, D., Chang, H. J. J., Blum, S. C. & Alakaleek, W., Mar 11 2019, In : Journal of Hospitality and Tourism Technology. 10, 1, p. 28-44 17 p.

Research output: Contribution to journalArticle

  • 2 Scopus citations

    Social Media as a Marketing Tool for Events

    Harb, A., Fowler, D., Chang, H. & Blum, S., Mar 11 2019, In : Journal of Hospitality and Tourism Technology. p. 28-44

    Research output: Contribution to journalArticle

  • The Effects of Celebrity-Brand Congruence and Publicity on Consumer Attitudes

    Min, J., Chang, H., Jai, T. & Ziegler, M., 2019, In : Fashion and Textiles.

    Research output: Contribution to journalArticle

  • The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior

    Min, J. H. J., Chang, H. J. J., Jai, T. M. C. & Ziegler, M., Dec 1 2019, In : Fashion and Textiles. 6, 1, 10.

    Research output: Contribution to journalArticle

    Open Access
  • Scholarly Activities

    Smart Airbnb: The Importance of Smart Technology and Its Effect on Booking and Hosting Intention

    Hyo Chang (Speaker)

    Jan 1 2020Jan 31 2020

    Activity: Talk or presentationOther

    The Effect of Cross Training on Future Hotel Employees’ Self-Efficacy and Training Satisfaction

    Hyo Chang (Speaker)

    Jan 1 2019Jan 31 2019

    Activity: Talk or presentationOther

    The Examination of Big Five Personality Traits and Team Identification on Sports Tourist Types

    Hyo Chang (Speaker)

    Jan 1 2019Jan 31 2019

    Activity: Talk or presentationOther