Projects per year
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Collaborations and top research areas from the last five years
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Course Release Grant
College of Human Sciences, Texas Tech University ($7,000)-College or University
01/1/23 → …
Project: Research
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Narrative Inquiry: Reviving Fashion System and Enterprises in South Korea
02/1/22 → …
Project: Research
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Narrative Inquiry: Reviving Fashion System and Enterprises in South Korea
02/1/22 → …
Project: Research
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Dressing the Virtual Self: Spatial Visualization, Cognitive Abilities, and Self-Concept
01/1/22 → …
Project: Research
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An Exploration of Transformative Learning Applied to the Triple Bottom Line of Sustainability for Fashion Consumers
Chang, H. J., Rakib, N. & Min, J., Jun 2023, In: Sustainability (Switzerland). 15, 12, 9300.Research output: Contribution to journal › Article › peer-review
Open Access -
The importance of personal norms and situational expectancies to sustainable behaviors: The norm activation and situational expectancy-value theories
Lee, S. H. N., Chang, H. J. & Zhao, L., Jul 2023, In: Journal of Retailing and Consumer Services. 73, 103371.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty
Min, J., Chang, H., Fowler, D. & Blum, S., Feb 9 2023, In: Asia Pacific Journal of Marketing and Logistics. p. 323-343Research output: Contribution to journal › Article › peer-review
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Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty
Min, J. H., Chang, H. J., Fowler, D. & Blum, S., Feb 9 2023, In: Asia Pacific Journal of Marketing and Logistics. 35, 2, p. 323-343 21 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Effective sustainability messages triggering consumer emotion and action: An application of the social cognitive theory and the dual-process model
Rakib, N., Chang, H. & Jones, R., Feb 22 2022, In: Sustainability. p. 15Research output: Contribution to journal › Article › peer-review
9 Scopus citations
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Turn that upside down: Scale development and validation of toxic positivity
Hyo Chang (Speaker)
Feb 1 2023 → Feb 28 2023Activity: Talk or presentation › Other
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Measuring self-efficacy in the context of 3D/virtual technology learning: Scale development and assessment
Hyo Chang (Speaker)
Jan 1 2022 → Dec 31 2022Activity: Talk or presentation › Oral presentation
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Do Consumers Truly Understand Sustainability? A Preliminary Exploration with Text and Sentiment Analyses Using QSR-NVivo.
Hyo Chang (Speaker)
Oct 1 2022 → Oct 31 2022Activity: Talk or presentation › Oral presentation
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Do 3D technologies fill in the gaps for online shopping? Understanding young adult consumers' motivations and user experiences from the behavioral reasoning theory perspective
Hyo Chang (Speaker)
Jan 1 2022 → Dec 31 2022Activity: Talk or presentation › Oral presentation
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Consumer Moral Responsibility for Sustainability: A Reflexive Thematic Approach Based on Norm Activation Model.
Hyo Chang (Speaker)
May 1 2022 → May 31 2022Activity: Talk or presentation › Other