Scholarly Activities per year
- 1 - 50 out of 59 results
Search results
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Color in higher education branding: A content analysis of visual identity guidelines & website design
Zijian Gong (Speaker)
Nov 1 2021 → Nov 30 2021Activity: Talk or presentation › Oral presentation
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Evaluating the effectiveness of diabetes communication on social media
Zijian Gong (Speaker)
May 1 2021 → May 31 2021Activity: Talk or presentation › Oral presentation
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Color in Higher Education Branding: A Content Analysis of Visual Identity Guidelines & Website Design
Zijian Gong (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Other
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Seeking risks or solutions: Psychological distance and ecological worldview moderated the effect of disgust imagery on visual attention to environmental messages.
Zijian Gong (Speaker)
May 1 2021 → May 31 2021Activity: Talk or presentation › Oral presentation
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Evaluating the effectiveness of diabetes communication on social media
Zijian Gong (Speaker)
May 1 2021 → May 31 2021Activity: Talk or presentation › Oral presentation
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Color in higher education branding: A content analysis of visual identity guidelines & website design
Zijian Gong (Speaker)
Nov 1 2021 → Nov 30 2021Activity: Talk or presentation › Oral presentation
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Color in Higher Education Branding: A Content Analysis of Visual Identity Guidelines & Website Design
Zijian Gong (Speaker)
Jan 1 2021 → Dec 31 2021Activity: Talk or presentation › Other
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Seeking risks or solutions: Psychological distance and ecological worldview moderated the effect of disgust imagery on visual attention to environmental messages.
Zijian Gong (Speaker)
May 1 2021 → May 31 2021Activity: Talk or presentation › Oral presentation
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A lot like the other: Parents’ Consumer Responses to brand-modified product placements in children’s programming
Zijian Gong (Speaker)
Mar 1 2020 → Mar 31 2020Activity: Talk or presentation › Oral presentation
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Perspectives on Gender in Broadcast News from Industry Professionals.
Zijian Gong (Speaker)
Mar 1 2020 → Mar 31 2020Activity: Talk or presentation › Other
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The manipulation effect: How small editing changes to political video influence viewer perception.
Zijian Gong (Speaker)
Sep 1 2020 → Sep 30 2020Activity: Talk or presentation › Oral presentation
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A lot like the other: Parents’ Consumer Responses to brand-modified product placements in children’s programming
Zijian Gong (Speaker)
Mar 1 2020 → Mar 31 2020Activity: Talk or presentation › Oral presentation
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The manipulation effect: How small editing changes to political video influence viewer perception.
Zijian Gong (Speaker)
Sep 1 2020 → Sep 30 2020Activity: Talk or presentation › Oral presentation
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Perspectives on Gender in Broadcast News from Industry Professionals.
Zijian Gong (Speaker)
Mar 1 2020 → Mar 31 2020Activity: Talk or presentation › Other
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Believing the lie: Confirmation bias, fact checking, and emotional contagion in candidate statement evaluation
Zijian Gong (Speaker)
May 1 2019 → May 31 2019Activity: Talk or presentation › Oral presentation
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Doing the right thing? The Impact of Nike’s #JustDoIt Campaign
Zijian Gong (Speaker)
Mar 1 2019 → Mar 31 2019Activity: Talk or presentation › Oral presentation
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Believing the lie: Confirmation bias, fact checking, and emotional contagion in candidate statement evaluation
Zijian Gong (Speaker)
May 1 2019 → May 31 2019Activity: Talk or presentation › Oral presentation
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In the Face of Threat: Physiological Responses to televised leader displays following negative compelling news mediate candidate evaluations.
Zijian Gong (Speaker)
Aug 1 2019 → Aug 31 2019Activity: Talk or presentation › Oral presentation
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In the Face of Threat: Physiological Responses to televised leader displays following negative compelling news mediate candidate evaluations.
Zijian Gong (Speaker)
Aug 1 2019 → Aug 31 2019Activity: Talk or presentation › Oral presentation
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Facing threat: The Anxiety mitigating quality of televised leader displays in response to crisis.
Zijian Gong (Speaker)
May 1 2019 → May 31 2019Activity: Talk or presentation › Oral presentation
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Doing the right thing? The Impact of Nike’s #JustDoIt Campaign
Zijian Gong (Speaker)
Mar 1 2019 → Mar 31 2019Activity: Talk or presentation › Oral presentation
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The impact of receiving wind energy technology updates on attitude formation.
Zijian Gong (Speaker)
May 1 2019 → May 31 2019Activity: Talk or presentation › Oral presentation
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Exploring the Impact of Delivery Mistakes, Gender, and Empathic Concern on Source and Message Credibility Evaluations
Zijian Gong (Speaker)
Mar 1 2019 → Mar 31 2019Activity: Talk or presentation › Oral presentation
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Exploring the Impact of Delivery Mistakes, Gender, and Empathic Concern on Source and Message Credibility Evaluations
Zijian Gong (Speaker)
Mar 1 2019 → Mar 31 2019Activity: Talk or presentation › Oral presentation
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The impact of receiving wind energy technology updates on attitude formation.
Zijian Gong (Speaker)
May 1 2019 → May 31 2019Activity: Talk or presentation › Oral presentation
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Facing threat: The Anxiety mitigating quality of televised leader displays in response to crisis.
Zijian Gong (Speaker)
May 1 2019 → May 31 2019Activity: Talk or presentation › Oral presentation
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Crafting Inclusive Advertisements for Mainstream Media: Examining the Impact of Homosexual and Heterosexual Imagery Inclusion on Advertising Effectiveness.
Zijian Gong (Speaker)
May 1 2018 → May 31 2018Activity: Talk or presentation › Oral presentation
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Clinton, Trump, and the enthusiasm gap that defined the 2016 presidential election.
Zijian Gong (Speaker)
Jan 1 2018 → Dec 31 2018Activity: Talk or presentation › Oral presentation
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The Impact of Erotic Appeal and Message Relevance on Selective Attention to Print Advertisements.
Zijian Gong (Speaker)
Aug 1 2018 → Aug 31 2018Activity: Talk or presentation › Oral presentation
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Crafting Inclusive Advertisements for Mainstream Media: Examining the Impact of Homosexual and Heterosexual Imagery Inclusion on Advertising Effectiveness.
Zijian Gong (Speaker)
May 1 2018 → May 31 2018Activity: Talk or presentation › Oral presentation
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The Impact of Erotic Appeal and Message Relevance on Selective Attention to Print Advertisements.
Zijian Gong (Speaker)
Aug 1 2018 → Aug 31 2018Activity: Talk or presentation › Oral presentation
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Clinton, Trump, and the enthusiasm gap that defined the 2016 presidential election.
Zijian Gong (Speaker)
Jan 1 2018 → Dec 31 2018Activity: Talk or presentation › Oral presentation
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Debate performance and audible audience response: Evidence from the first Clinton-Trump presidential debate
Zijian Gong (Speaker)
May 1 2018 → May 31 2018Activity: Talk or presentation › Oral presentation
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Debate performance and audible audience response: Evidence from the first Clinton-Trump presidential debate
Zijian Gong (Speaker)
May 1 2018 → May 31 2018Activity: Talk or presentation › Oral presentation
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The impact of erotic imagery on visual attention within advertisements: An eye-tracking study
Zijian Gong (Speaker)
Aug 1 2016 → Aug 31 2016Activity: Talk or presentation › Other
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Redefining rational and emotional advertising appeals as available processing resources: Toward an information processing perspective
Zijian Gong (Speaker)
Aug 1 2016 → Aug 31 2016Activity: Talk or presentation › Other
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The impact of erotic imagery on visual attention within advertisements: An eye-tracking study
Zijian Gong (Speaker)
Aug 1 2016 → Aug 31 2016Activity: Talk or presentation › Other
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Processing capacity in visual search: The impact of visual salience and involvement on attention
Zijian Gong (Speaker)
Aug 1 2016 → Aug 31 2016Activity: Talk or presentation › Other
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Redefining rational and emotional advertising appeals as available processing resources: Toward an information processing perspective
Zijian Gong (Speaker)
Aug 1 2016 → Aug 31 2016Activity: Talk or presentation › Other
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Processing capacity in visual search: The impact of visual salience and involvement on attention
Zijian Gong (Speaker)
Aug 1 2016 → Aug 31 2016Activity: Talk or presentation › Other
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Tracking Inappropriate Leader Displays: A Visual Analysis of the 2012 Presidential Debates
Zijian Gong (Speaker)
Aug 6 2014Activity: Talk or presentation › Other
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Redefining rational and emotional advertising appeals as available processing resources: Toward an information processing perspective.
Zijian Gong (Speaker)
Apr 6 2014Activity: Talk or presentation › Other
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Visual attention to and memory for humorous versus threatening advisories
Zijian Gong (Speaker)
Aug 1 2014 → Aug 31 2014Activity: Talk or presentation › Other
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Visual attention to and memory for humorous versus threatening advisories
Zijian Gong (Speaker)
Aug 1 2014 → Aug 31 2014Activity: Talk or presentation › Other
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Visual attention to and memory for humorous versus threatening advisories
Zijian Gong (Speaker)
Aug 1 2014 → Aug 31 2014Activity: Talk or presentation › Other
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Making sports exciting: Moment-to-moment analysis of crowd noise on audience perception of play
Zijian Gong (Speaker)
Aug 1 2014 → Aug 31 2014Activity: Talk or presentation › Other
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Tracking Inappropriate Leader Displays: A Visual Analysis of the 2012 Presidential Debates
Zijian Gong (Speaker)
Aug 6 2014Activity: Talk or presentation › Other
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Making sports exciting: Moment-to-moment analysis of crowd noise on audience perception of play
Zijian Gong (Speaker)
Aug 1 2014 → Aug 31 2014Activity: Talk or presentation › Other
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Redefining rational and emotional advertising appeals as available processing resources: Toward an information processing perspective.
Zijian Gong (Speaker)
Apr 6 2014Activity: Talk or presentation › Other
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Sweetening the Deal: The Impact of Using 'That's Not All' Promotional Techniques on the Evaluation of Email Advertisements
Zijian Gong (Speaker)
Aug 1 2014 → Aug 31 2014Activity: Talk or presentation › Other