Business & Economics
Resource-advantage Theory
100%
Marketing
43%
Eclectic Paradigm
28%
Foreign Production
27%
New Product Development Teams
26%
Organizational Effectiveness
25%
Business-to-business Marketing
22%
Tacit Knowledge
22%
Knowledge Exchange
21%
Brand Orientation
21%
New Product Development
20%
Organizational Innovativeness
20%
Life Cycle
18%
Marketing Resources
18%
Multinational Enterprises (MNEs)
18%
Market Process
17%
Knowledge Processes
16%
Knowledge Management
16%
Entrepreneurial Orientation
16%
Public Policy
15%
Marketing Theory
15%
Market Segmentation
15%
General Theory
14%
Firm Performance
14%
Integrated
13%
Marketing Strategy
13%
Segmentation
13%
Helping Behavior
12%
Alliances
12%
Ecosystem
11%
Managers
10%
Hotel Industry
9%
Financial Performance
9%
Customer Needs
8%
Competitive Advantage
8%
Knowledge Transfer
8%
Market Structure
8%
Business Performance
8%
Competitive Advantage Strategy
7%
Nonprofit Marketing
7%
Supplier-buyer Relationships
7%
Social Networks
7%
Absorptive Capacity
7%
Equity
7%
Digital Ecosystems
6%
Sensemaking
6%
Perceived Fit
6%
Value Appropriation
6%
Retailers
6%
Antitrust Policy
6%
Brand Equity
6%
Irrationality
6%
Rational Expectations Models
6%
Equity Issues
6%
Internal Marketing
6%
Facebook
6%
Market Expansion
5%
Pride
5%
Core Competence
5%
Evolutionary Processes
5%
Crowdfunding
5%
Strategic Marketing
5%
Strategic Change
5%
Virtual Teams
5%
Key Account Management
5%
Restaurants
5%
Marketing Tools
5%
Employee Attitudes
5%
Twitter
5%
Management Strategy
5%
Distinctiveness
5%
Acceptability
5%
Meat
5%
Attendance
5%
Social Sciences
market segmentation
21%
resources
12%
pregnant women
10%
low income
7%
fan
5%