• 1670 Citations (Scopus)
  • 18 h-Index
20002020

Research output per year

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Scholarly Research

Understanding firms’ relative strategic emphases: An entrepreneurial orientation explanation

Wang, X., Dass, M., Arnett, D. B. & Yu, X., Jan 2020, In : Industrial Marketing Management. 84, p. 151-164 14 p.

Research output: Contribution to journalArticle

  • 3 Scopus citations

    Enhancing firm performance: The role of brand orientation in business-to-business marketing

    Chang, Y., Wang, X. & Arnett, D. B., Jul 2018, In : Industrial Marketing Management. 72, p. 17-25 9 p.

    Research output: Contribution to journalArticle

  • 22 Scopus citations

    Enhancing Firm Performance: The Role of Brand Orientation in Business-to-Business Marketing

    Chang, Y., Wang, X. & Arnett, D., Feb 1 2018, In : Industrial Marketing Management. p. 17-25

    Research output: Contribution to journalArticle

  • Enhancing Firm Performance: The Role of Brand Orientation in Business-to-Business Marketing

    Wang, X., Ye, C. & Arnett, D., Jul 2018, In : Industrial Marketing Management. p. 17-25

    Research output: Contribution to journalArticle

  • The 4As of Marketing Framework and Social Network Platforms

    Newaz, M. T., Arnett, D. & Dass, M., Dec 2018, The 4As of Marketing Framework and Social Network Platforms.

    Research output: Chapter in Book/Report/Conference proceedingChapter