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Dive into the research topics where Deidre Popovich is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Consumer Decision-Making in Healthcare
Popovich, D., Langford, K., Popovich, D. & Langford, K.
05/1/20 → …
Project: Research
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How to calculate, use, and report variance explained effect size indices and not die trying
Iacobucci, D., Popovich, D. L., Moon, S. & Román, S., Jan 2023, In: Journal of Consumer Psychology. 33, 1, p. 45-61 17 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives
Wallach, K. A. & Popovich, D., Mar 2023, In: Journal of Business Research. 158, 113694.Research output: Contribution to journal › Article › peer-review
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Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts
Wallach, K. & Popovich, D., Oct 31 2022, In: Journal of Public Policy & Marketing.Research output: Contribution to journal › Article › peer-review
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How to Calculate, Use, and Report Variance Explained Effect Size Indices and Not Die Trying
Iacobucci, D., Popovich, D., Moon, S. & Romain, S., Feb 2022, In: Journal of Consumer Psychology.Research output: Contribution to journal › Article › peer-review
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Studying Healthcare from a Marketing Perspective
Iacobucci, D. & Popovich, D., Jan 2022, In: Foundations and Trends in Marketing. p. 86-152Research output: Contribution to journal › Article › peer-review
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Quick Questions Vol. 2, I’ve Got Questions with Mike Simpson Podcast, KNX News Los Angeles Radio Contribution
Deidre Popovich (Other)
Jul 7 2022Activity: Other › Media
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You’re Much More Likely to Buy an EV if You’ve Ever Had a Ride in One, CNN Business Internet Contribution
Deidre Popovich (Other)
Jul 8 2022Activity: Other › Media
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Consumers' Perceptions of Healthcare Access and Affordability in Texas
Deidre Popovich (Speaker)
Nov 1 2022 → Nov 30 2022Activity: Talk or presentation › Oral presentation
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Why CVS Receipts Are So Long, CNN Business Internet Contribution
Deidre Popovich (Other)
Jan 29 2022Activity: Other › Media
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Are You A Penny Pincher?, AARP The Magazine Magazine Contribution
Deidre Popovich (Other)
Apr 4 2022Activity: Other › Media