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Dive into the research topics where Deborah Fowler is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Grants
- 12 Active
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Integration of Digital Cotton and Cotton TBL Practices in Fashion Merchandising.
Chang, H., Jones, R., Fowler, D., Jai, C. & Jai, C.
01/15/20 → …
Project: Research
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Implementing Cotton Content through the Curriculum:
Chang, H., Fowler, D., Fowler, D., Jai, C. & Jai, C.
01/1/15 → …
Project: Research
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Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty
Min, J., Chang, H., Fowler, D. & Blum, S., Feb 9 2023, In: Asia Pacific Journal of Marketing and Logistics. p. 323-343Research output: Contribution to journal › Article › peer-review
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Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty
Min, J. H., Chang, H. J., Fowler, D. & Blum, S., Feb 9 2023, In: Asia Pacific Journal of Marketing and Logistics. 35, 2, p. 323-343 21 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action
Harb, A., Khliefat, A., Alzghoul, Y. A., Fowler, D., Sarhan, N. & Eyoun, K., 2021, (Accepted/In press) In: Journal of Marketing for Higher Education.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action
Harb, A., Khliefat, A., Alzhoul, Y., Fowler, D., Sarhan, N. & Eyoun, K., Aug 1 2021, In: Journal of Marketing for Higher Education (WMHE).Research output: Contribution to journal › Article › peer-review
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Inaugural Events and Beer Tourist Behavior: Capitalizing on the Craft Beer Movement: Capitalizing on the craft beer movement
Manis, K., Chang, H., Fowler, D. & Blum, S., Jan 2020, In: Event Management. 24, 2-3, p. 311-334 24 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations
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Virtual reality experience’s impact on the likelihood to plan an in-person visit
Deborah Fowler (Speaker)
Sep 1 2023 → Sep 30 2023Activity: Talk or presentation › Oral presentation
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Virtual reality experience’s impact on the likelihood to plan an in-person visit
Deborah Fowler (Speaker)
Sep 1 2023 → Sep 30 2023Activity: Talk or presentation › Oral presentation
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Using Immersive and Non-Immersive Virtual Reality Experiences in the Retail Management Curriculum
Deborah Fowler (Speaker)
Mar 1 2022 → Mar 31 2022Activity: Talk or presentation › Invited talk