Projects per year
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Dive into the research topics where Debbie Laverie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Grants
- 1 Active
Scholarly Research
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Advertising in America: Historical Changes Based on Societal Changes
McDonald, R., Laverie, D. & Manis, K., Nov 8 2019.Research output: Contribution to conference › Paper › peer-review
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DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS
Shah, P., Madhavaram, S. & Laverie, D. A., Oct 2 2019, In : Marketing Education Review. 29, 4, p. 283-304 22 p.Research output: Contribution to journal › Article › peer-review
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Exploring the Effects of Encouraging Student Performance With Text Assignment Reminders
Humphrey, W., Laverie, D. & Shields, A., 2019, (Accepted/In press) In : Journal of Marketing Education.Research output: Contribution to journal › Article › peer-review
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Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract
Laverie, D., Humphrey, W. & Bolton, D., Nov 28 2018.Research output: Contribution to conference › Paper › peer-review
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Social network ties and organizational citizenship behavior: evidence of a curvilinear relationship
Scott, K. L., Zagenczyk, T. J., Li, S., Gardner, W. L., Cogliser, C. & Laverie, D., Nov 2 2018, In : European Journal of Work and Organizational Psychology. 27, 6, p. 752-763 12 p.Research output: Contribution to journal › Article › peer-review
Scholarly Activities
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Does Marketing Medium Innovativeness Act as a Signal for Product Quality to Drive Consideration?
Debra Laverie (Speaker)
Aug 1 2019 → Aug 31 2019Activity: Talk or presentation › Other
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Being Successful with Service Learning
Debra Laverie (Speaker)
Dec 12 2019Activity: Talk or presentation › Other
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The Path from Innovative Marketing Medium to Value-Creation: An Experience in Virtual Reality
Debra Laverie (Speaker)
Oct 1 2019 → Oct 31 2019Activity: Talk or presentation › Other
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Using Digital Certifications in Your Classes: Best Practices
Debra Laverie (Speaker)
Nov 1 2019 → Nov 30 2019Activity: Talk or presentation › Other
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The Scholarship of Teaching and Learning: Service Learning Research
Debra Laverie (Speaker)
Aug 16 2019Activity: Talk or presentation › Other