Projects per year
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Dive into the research topics where Catherine Jai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Grants
- 10 Active
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Integration of Digital Cotton and Cotton TBL Practices in Fashion Merchandising.
Chang, H., Jones, R., Fowler, D., Jai, C. & Jai, C.
01/15/20 → …
Project: Research
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Consumer Trust, Privacy and Awareness of Consumer Data Rights in the Era of Big Data: An International Comparison
11/19/19 → …
Project: Research
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Aging and Online Purchase Decision Making: The Comparison of Eye-tracking Data and Behavioral Data (2017 Scholarship Catalyst Award)
Kalenkoski, C., Kalenkoski, C., Jai, C. & Jai, C.
12/1/16 → …
Project: Research
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Implementing Cotton Content through the Curriculum:
Chang, H., Fowler, D., Fowler, D., Jai, C. & Jai, C.
01/1/15 → …
Project: Research
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Building brand loyalty on social media: theories, measurements, antecedents, and consequences
Jai, T. C., Tong, X. & Chen, H. S., Jan 2022, In: Journal of Brand Management. 29, 1, p. 35-57 23 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Supporting Sustainable Marketing Programs: Exploring Relationships between Cultural Values, Green Attitudes, and Intent: exploring relationships between cultural values, green attitudes and intent
Johnston, N., Jai, T., Phelan, K. V. & Velikova, N., 2022, In: Social Responsibility Journal. 19, 7, p. 1276-1296 21 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
The Influence of Sustainable Positioning on eWOM and Brand Loyalty: Analysis of Credible Sources and Transparency Practices by Apparel Brands. Analysis of Credible Sources and Transparency Practices Based on the S-O-R Model
Min, K. B., Jai, T., Lee, S. & Mim, K. B., Sep 30 2022, In: Sustainability. 14, 19, p. 12461 12461.Research output: Contribution to journal › Article › peer-review
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Building brand loyalty on social media: Theories, measurements, antecedents, and consequences
Jai, T., Tong, X. & Chen, H. S., Sep 2021, In: Journal of Brand Management. p. https://doi.org/10.1057/s41262-021-00252-8Research output: Contribution to journal › Article › peer-review
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Food Safety Education for Elementary School Students Worldwide
Peng, L. L., Childress, A., Dawson, J., Jai, T. M., Punyanunt-Carter, N. M. & Oldewage-Theron, W., Jan 2021, In: International Journal of School Health. 8, 1, p. 3-13 11 p.Research output: Contribution to journal › Review article › peer-review
1 Scopus citations
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Green Branding: Role of Transparency and Source Credibility
Tun Jai (Speaker)
Nov 1 2023 → Nov 30 2023Activity: Talk or presentation › Other
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Letting Customers Participate: Co-creating with Apparel Brands on Social Media
Tun Jai (Speaker)
Nov 1 2023 → Nov 30 2023Activity: Talk or presentation › Oral presentation
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3D Avatars and Body Image Perception of Young Adults: An Exploratory Study
Tun Jai (Speaker)
Nov 1 2023 → Nov 30 2023Activity: Talk or presentation › Other
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I Can Find the Right Product with AR! The Mediation Effects of Shopper Engagement on Intention to Purchase
Tun Jai (Speaker)
Oct 28 2022Activity: Talk or presentation › Other
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Metaverse Users' Adaptation to Digital Avatar Based on Body Image Perception
Tun Jai (Speaker)
Oct 28 2022Activity: Talk or presentation › Other