Scholarly Research per year
Scholarly Research per year
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Dive into the research topics where Babu John-Mariadoss is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Building human brands: the role of critical reviews
Pomirleanu, N., Chennamaneni, P. R., John-Mariadoss, B. & Schibrowsky, J. A., Oct 20 2023, In: Journal of Research in Interactive Marketing. 17, 5, p. 681-697 17 p.Research output: Contribution to journal › Article › peer-review
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Building Human Brands: The Role of Critical Reviews
John-Mariadoss, B. & Pomirleanu, N., Feb 2023, In: Journal of Research in Interactive Marketing.Research output: Contribution to journal › Article › peer-review
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Not the way it used to be: B2B interactions in the era of ecosystems
Gustafson, B., Pomirleanu, N. & John-Mariadoss, B., 2023, (Accepted/In press) In: Journal of Business and Industrial Marketing.Research output: Contribution to journal › Article › peer-review
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Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey
Pomirleanu, N., John-Mariadoss, B. & Schibrowsky, J., Nov 2022, 1 ed. Cambridge Scholars Publishing.Research output: Book/Report › Book
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Social media and B2B sales: An integrative framework and future directions: An integrative framework and future directions
Agnihotri, R. & John-Mariadoss, B., Apr 2022, In: Industrial Marketing Management. 102, p. 377-380 4 p.Research output: Contribution to journal › Article
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Service robots: Boon or bane
Babu John-Mariadoss (Speaker)
Feb 1 2019 → Feb 28 2019Activity: Talk or presentation › Other
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The effect of financial payout policies on marketing performance
Babu John-Mariadoss (Speaker)
Feb 1 2019 → Feb 28 2019Activity: Talk or presentation › Other
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Inter-Organizational Collaborations and Innovation: The Role of Support Mechanisms in University-Firm Alliances
Babu John-Mariadoss (Speaker)
Aug 1 2018 → Aug 31 2018Activity: Talk or presentation › Oral presentation
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The Role of Complementarity in Resource Flexibility in New Product Alliances: A Synergy-sensitivity Perspective
Babu John-Mariadoss (Speaker)
Aug 1 2018 → Aug 31 2018Activity: Talk or presentation › Oral presentation
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American Association for the Advancement of Science (External organization)
Babu John-Mariadoss (Member)
Jan 1 2017Activity: Membership › Other