• 16 Citations (Scopus)
  • 1 h-Index
20152019

Research output per year

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Scholarly Activities

The effect of CSR-centric sports partnership on consumer responses

Akira Asada (Speaker)

May 31 2019

Activity: Talk or presentationOral presentation

Emphasizing unity or uniqueness? Social media strategies to expand sports fan communities

Akira Asada (Speaker)

Sep 4 2019

Activity: Talk or presentationOral presentation

Do anthropomorphized mascots attract new fans?

Akira Asada (Speaker)

Oct 24 2018

Activity: Talk or presentationOral presentation

Sport consumers’ socialization in spectator sports: A social categorization perspective.

Akira Asada (Speaker)

Jun 1 2017Jun 30 2017

Activity: Talk or presentationOther

The effects of self-imagery on advertisement evaluations: The mediating role of sense of presence

Akira Asada (Speaker)

Aug 1 2017Aug 31 2017

Activity: Talk or presentationOral presentation

Effects of relative size and homogeneity of sport fan base on potential fans’ behavioral intentions.

Akira Asada (Speaker)

Dec 1 2017Dec 31 2017

Activity: Talk or presentationOral presentation

Using experiments in sport consumer behavior research

Akira Asada (Speaker)

Jun 1 2017Jun 30 2017

Activity: Talk or presentationOral presentation

The effectiveness of word of mouth in spectator sport: A gender difference perspective.

Akira Asada (Speaker)

Jun 1 2016Jun 30 2016

Activity: Talk or presentationOral presentation

Effects of team identification on word of mouth persuasiveness: A self-categorization perspective

Akira Asada (Speaker)

Oct 1 2015Oct 31 2015

Activity: Talk or presentationOral presentation

The determinants of word of mouth influence in sport viewership

Akira Asada (Speaker)

Jun 1 2015Jun 30 2015

Activity: Talk or presentationOral presentation

Athlete scandals as consumers’ identity threats: The moderating roles of self-brand connection and self-construal.

Akira Asada (Speaker)

May 1 2014May 31 2014

Activity: Talk or presentationOral presentation