• 16 Citations (Scopus)
  • 1 h-Index
20152019

Research output per year

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Scholarly Research

  • 16 Citations (Scopus)
  • 1 h-Index
  • 8 Article
  • Exploring the relationship among leisure engagement, affective and cognitive leisure involvement, and subjective happiness: a mediating role of leisure satisfaction

    Matsumoto, H., Sato, S., Asada, A. & Chiashi, K., Apr 3 2018, In : World Leisure Journal. 60, 2, p. 111-126 16 p.

    Research output: Contribution to journalArticle

  • Review of athlete branding

    Asada, A. & Asada, A., Dec 2018, In : Japanese Journal of Sport Management. p. 7-18

    Research output: Contribution to journalArticle

    Scholarly Activities

    The effect of CSR-centric sports partnership on consumer responses

    Akira Asada (Speaker)

    May 31 2019

    Activity: Talk or presentationOral presentation

    Emphasizing unity or uniqueness? Social media strategies to expand sports fan communities

    Akira Asada (Speaker)

    Sep 4 2019

    Activity: Talk or presentationOral presentation

    Do anthropomorphized mascots attract new fans?

    Akira Asada (Speaker)

    Oct 24 2018

    Activity: Talk or presentationOral presentation