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Dive into the research topics where Akira Asada is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Grants
- 2 Active
Scholarly Research
- 21 Article
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Self-imagery and advertising effectiveness: the role of sense of presence
Jang, W., Lee, S. Y. & Asada, A., 2023, In: Journal of General Psychology. 150, 2, p. 212-233 22 p.Research output: Contribution to journal › Article › peer-review
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Word-of-mouth effectiveness in new fan acquisition: a mediating role of resident prototypicality
Asada, A. & Ko, Y. J., 2023, In: Sport Management Review. 26, 1, p. 93-113 21 p.Research output: Contribution to journal › Article › peer-review
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Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory
Ko, Y. J., Asada, A., Jang, W., Kim, D. & Chang, Y., 2022, In: Sport Management Review. 25, 5, p. 820-846 27 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The Effects of Athlete Activism on League Credibility, Event Legacy, and Event Involvement: A Crisis Communication Perspective
Asada, A., Inoue, Y. & Chang, Y., Dec 2021, In: International Journal of Sport Communication. 14, 4, p. 507-529 23 p.Research output: Contribution to journal › Article › peer-review
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The effects of athlete activism on league credibility, event legacy, and event involvement: A crisis communication perspective
Asada, A., Inoue, Y. & Chang, Y., Dec 2021, In: International Journal of Sport Communication. p. 507–529Research output: Contribution to journal › Article › peer-review
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Consumers responses to sports leagues’ employer branding: A psychological contract perspective
Akira Asada (Speaker)
Jun 1 2021 → Jun 30 2021Activity: Talk or presentation › Other
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Word-of-mouth effectiveness in sport fan acquisition: A prototypicality perspective
Akira Asada (Speaker)
Jun 1 2021 → Jun 30 2021Activity: Talk or presentation › Other
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How to reuse child-sized team apparel
Akira Asada (Speaker)
Oct 1 2021 → Oct 31 2021Activity: Talk or presentation › Oral presentation
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Team representation: Scale development
Akira Asada (Speaker)
Oct 1 2021 → Oct 31 2021Activity: Talk or presentation › Oral presentation
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Switching schools: Examining the networks, antecedents, and on-court outcomes of NCAA men’s basketball transfers
Akira Asada (Speaker)
Mar 1 2021 → Mar 31 2021Activity: Talk or presentation › Oral presentation