Projects per year
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Dive into the research topics where Department of Advertising is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
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Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Roadtrip Nation Research Survey
Keene, J., Landrum, A., Banks, J. & Bowman, N.
09/1/19 → …
Project: Research
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A lot like the other: Parents' consumer responses to brand-modified product placements in children's programming
Gong, Z. & Holiday, S., May 24 2021, In: Journal of Media Literacy Education. 13, 1, p. 41-55 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Can’t take my eyes off of the model: the impact of sexual appeal and product involvement on selective attention to advertisements
Gong, Z., Holiday, S. & Cummins, R. G., 2021, In: Journal of Marketing Theory and Practice. 29, 2, p. 162-174 13 p.Research output: Contribution to journal › Article › peer-review
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Character morality, enjoyment, and appreciation: a replication of Eden, Daalmans, and Johnson (2017)
Yoshimura, K., Bowman, N. D., Cohen, E. L. & Banks, J., 2021, (Accepted/In press) In: Media Psychology.Research output: Contribution to journal › Article › peer-review